IELTS Reading: Vai Trò Truyền Thông Xã Hội Trong Trách Nhiệm Xã Hội Doanh Nghiệp – Đề Thi Mẫu Có Đáp Án Chi Tiết

Mở Bài

Chủ đề về vai trò của truyền thông xã hội trong trách nhiệm xã hội doanh nghiệp (Corporate Social Responsibility – CSR) đang ngày càng trở nên phổ biến trong các kỳ thi IELTS Reading gần đây. Với sự phát triển mạnh mẽ của mạng xã hội và xu hướng doanh nghiệp hướng tới tính bền vững, chủ đề này xuất hiện ở nhiều đề thi thực tế, đặc biệt trong các passage có độ khó trung bình đến cao.

Bài viết này cung cấp cho bạn một bộ đề thi IELTS Reading hoàn chỉnh gồm 3 passages với độ khó tăng dần, từ Easy đến Hard. Bạn sẽ được luyện tập với đầy đủ 40 câu hỏi thuộc nhiều dạng khác nhau, hoàn toàn giống với format thi thật. Mỗi passage đi kèm với đáp án chi tiết, giải thích cặn kẽ và hệ thống từ vựng quan trọng được phân loại theo từng cấp độ.

Đề thi này phù hợp cho học viên từ band 5.0 trở lên, giúp bạn làm quen với chủ đề business và technology, đồng thời rèn luyện các kỹ năng đọc hiểu, xác định thông tin và phân tích quan điểm tác giả. Hãy chuẩn bị giấy bút, đặt đồng hồ 60 phút và bắt đầu làm bài như một kỳ thi thật!

Hướng Dẫn Làm Bài IELTS Reading

Tổng Quan Về IELTS Reading Test

IELTS Reading Test kéo dài 60 phút cho 3 passages với tổng cộng 40 câu hỏi. Điểm số từ mỗi câu trả lời đúng sẽ được quy đổi thành band điểm từ 0-9.

Phân bổ thời gian khuyến nghị:

• Passage 1: 15-17 phút (câu hỏi 1-13) – Độ khó: Dễ
• Passage 2: 18-20 phút (câu hỏi 14-26) – Độ khó: Trung bình
• Passage 3: 23-25 phút (câu hỏi 27-40) – Độ khó: Khó

Lưu ý không có thời gian thêm để chuyển đáp án sang answer sheet, vì vậy bạn cần quản lý thời gian hợp lý.

Các Dạng Câu Hỏi Trong Đề Này

Đề thi mẫu này bao gồm các dạng câu hỏi phổ biến nhất trong IELTS Reading:

1. Multiple Choice – Câu hỏi trắc nghiệm nhiều lựa chọn
2. True/False/Not Given – Xác định thông tin đúng/sai/không đề cập
3. Yes/No/Not Given – Xác định quan điểm tác giả
4. Matching Headings – Nối tiêu đề với đoạn văn
5. Sentence Completion – Hoàn thành câu
6. Summary Completion – Hoàn thành đoạn tóm tắt
7. Matching Features – Nối thông tin với đặc điểm

Mỗi dạng câu hỏi yêu cầu kỹ năng đọc khác nhau, từ scanning (quét thông tin) đến skimming (đọc lướt) và detailed reading (đọc chi tiết).

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IELTS Reading Practice Test

PASSAGE 1 – The Dawn of Digital Corporate Responsibility

Độ khó: Easy (Band 5.0-6.5)

Thời gian đề xuất: 15-17 phút

In the modern business landscape, social media platforms have fundamentally transformed how companies communicate their corporate social responsibility (CSR) initiatives to the public. What began as simple marketing channels have evolved into powerful tools for transparency, engagement, and accountability. Today’s consumers, particularly younger generations, expect businesses to demonstrate genuine commitment to social and environmental causes, and they increasingly turn to social media to verify these claims.

Facebook, Twitter, Instagram, and LinkedIn have become the primary venues where corporations showcase their charitable activities, sustainability programs, and community involvement. Unlike traditional media such as television commercials or print advertisements, social media allows for real-time updates and direct interaction with stakeholders. When a company launches a new environmental initiative, for example, they can immediately share photos, videos, and progress reports with millions of followers. This immediacy creates a sense of authenticity that was difficult to achieve through conventional advertising methods.

The interactive nature of social media has also changed the dynamics of corporate responsibility. Previously, CSR reports were often lengthy documents published annually, read primarily by investors and industry analysts. Now, companies must respond to public questions and concerns almost instantaneously. If a business claims to support fair labor practices, customers can ask for evidence directly through comments or messages. This two-way communication has forced organizations to be more honest and thorough in their CSR claims, knowing that any discrepancies will be quickly exposed by vigilant online communities.

Consumer activism has gained significant momentum through social media platforms. Hashtag campaigns can rapidly draw attention to corporate behavior, whether positive or negative. The #BoycottX movements demonstrate how quickly public opinion can mobilize against companies perceived as irresponsible or unethical. Conversely, when businesses genuinely contribute to social causes, viral posts from satisfied customers can generate enormous positive publicity. This amplification effect means that both good and bad CSR practices receive far greater visibility than ever before.

Many companies have established dedicated social media teams specifically to manage their CSR communications. These professionals monitor online conversations, respond to inquiries, and create content that highlights the organization’s positive impact. Some corporations have even appointed Chief Digital Officers or Social Media Directors whose responsibilities include integrating CSR messaging into the company’s online presence. This strategic approach recognizes that social media is no longer optional but essential for maintaining a positive corporate reputation.

Small and medium-sized enterprises (SMEs) have particularly benefited from social media’s democratizing effect on CSR communication. Previously, only large corporations with substantial marketing budgets could effectively publicize their charitable work. Now, a small local business can share its community involvement through free social media posts that reach thousands of local residents. A restaurant donating meals to homeless shelters can post photos that generate community support and customer loyalty, competing on equal terms with much larger chains.

However, the relationship between social media and CSR is not without challenges. “Greenwashing” – the practice of making misleading claims about environmental practices – has become easier to detect but also more tempting for companies seeking quick reputational gains. When exposed, these false claims can cause severe damage to corporate credibility. The speed at which information spreads on social media means that reputation crises can escalate within hours, requiring sophisticated crisis management strategies.

Research indicates that effective CSR communication through social media requires consistency, authenticity, and engagement. Companies that post regularly about their initiatives, provide verifiable data, and actively respond to community feedback tend to build stronger relationships with stakeholders. Those that use social media merely for promotional purposes without genuine substance behind their claims often face skepticism and criticism from increasingly sophisticated audiences.

Questions 1-13

Questions 1-6: Multiple Choice

Choose the correct letter, A, B, C, or D.

1. According to the passage, social media has changed CSR communication primarily by:

• A) Making it more expensive for companies
• B) Reducing the need for traditional advertising
• C) Providing transparency and immediate interaction
• D) Replacing annual reports completely

2. The passage suggests that younger consumers:

• A) Are not interested in corporate responsibility
• B) Expect companies to demonstrate real commitment to social causes
• C) Prefer television advertisements
• D) Only buy from large corporations

3. Compared to traditional CSR reports, social media allows companies to:

• A) Hide information more easily
• B) Publish information once per year
• C) Share updates in real-time
• D) Avoid public scrutiny

4. The term “amplification effect” in paragraph 4 refers to:

• A) Making sounds louder
• B) The rapid spread of both positive and negative information
• C) Corporate advertising budgets
• D) Technology improvements

5. According to the passage, small businesses benefit from social media because:

• A) They have larger budgets than big companies
• B) They can compete equally in publicizing their CSR activities
• C) Social media is more expensive for large corporations
• D) Customers prefer shopping at small stores

6. “Greenwashing” is described as:

• A) Cleaning company buildings
• B) Environmental improvement programs
• C) Making false claims about environmental practices
• D) A new social media platform

Questions 7-10: True/False/Not Given

Do the following statements agree with the information in the passage? Write:

• TRUE if the statement agrees with the information
• FALSE if the statement contradicts the information
• NOT GIVEN if there is no information on this

7. Social media has completely replaced television advertising for CSR communication.

8. Companies now need to respond to public concerns much faster than in the past.

9. All corporations have appointed Chief Digital Officers.

10. Hashtag campaigns can only have negative effects on companies.

Questions 11-13: Sentence Completion

Complete the sentences below. Choose NO MORE THAN TWO WORDS from the passage for each answer.

11. Companies must be more honest about their CSR claims because online communities will quickly expose any __.

12. Many organizations have created specialized __ to handle CSR communications online.

13. Effective CSR communication requires consistency, authenticity, and __.

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PASSAGE 2 – Strategic Implementation: How Corporations Leverage Social Media for CSR Impact

Độ khó: Medium (Band 6.0-7.5)

Thời gian đề xuất: 18-20 phút

The integration of social media into corporate social responsibility strategies represents a fundamental shift in how businesses conceptualize and execute their stakeholder engagement. Academic research and industry practices have converged on the understanding that social media is not merely a communication channel but a strategic platform that can enhance transparency, foster dialogue, and create measurable impact in ways that traditional CSR approaches could never achieve. This paradigm shift requires organizations to reconsider their entire approach to social responsibility, moving from one-way broadcasting to multidirectional conversations with diverse stakeholders.

Contemporary CSR frameworks increasingly emphasize the importance of stakeholder co-creation—a process where companies collaborate with customers, employees, and communities to design and implement social initiatives. Social media platforms facilitate this collaborative approach by providing spaces where stakeholders can voice opinions, suggest improvements, and participate actively in CSR programs. For instance, Unilever’s Sustainable Living Plan utilizes social media to gather consumer insights about environmental concerns, which then inform product development and sustainability initiatives. This iterative feedback loop creates programs that genuinely address stakeholder priorities rather than imposing top-down solutions that may miss the mark.

The metrics and analytics capabilities of social media platforms have revolutionized how companies measure CSR effectiveness. Traditional assessment methods relied heavily on self-reported data and periodic surveys, which often provided limited insight into genuine stakeholder sentiment. Modern social listening tools can analyze thousands of online conversations, identifying trends, sentiment patterns, and emerging issues in real-time. Companies can track engagement rates, share metrics, and sentiment analysis to understand which CSR initiatives resonate most strongly with their audiences. This data-driven approach allows for continuous optimization of CSR strategies, ensuring resources are allocated to programs that generate the greatest positive impact.

Cross-sector partnerships have become increasingly important in CSR, and social media plays a crucial role in facilitating these collaborations. When corporations partner with non-governmental organizations (NGOs), governmental agencies, or other businesses for social initiatives, social media provides a platform to amplify the reach and impact of these joint efforts. The #CleanSeas campaign, supported by multiple corporations and the United Nations, demonstrates how coordinated social media strategies can raise global awareness about plastic pollution. By combining the followership of multiple organizations, such campaigns achieve exponentially greater visibility than any single entity could accomplish alone.

However, the use of social media for CSR communication presents significant ethical considerations and potential pitfalls. The phenomenon of “slacktivism“—where individuals engage in minimal-effort online support that produces little real-world change—has raised questions about whether social media activism translates into genuine impact. Companies must be careful not to exploit social causes merely for reputational enhancement without making substantive contributions. Research by Cone Communications found that 87% of consumers will purchase a product based on corporate advocacy for issues they care about, but 76% will refuse to purchase if they discover the company supported issues contrary to their beliefs or engaged in inauthentic advocacy.

The concept of “digital trust” has emerged as a critical factor in effective CSR communication. Edelman’s Trust Barometer consistently shows that trust in institutions, including corporations, has declined in many markets, making authenticity more crucial than ever. Social media’s transparency can be a double-edged sword: while it provides opportunities to demonstrate genuine commitment, it also exposes any inconsistencies between stated values and actual practices. Companies like Patagonia have successfully built digital trust by consistently aligning their social media presence with their corporate actions, such as donating 1% of sales to environmental causes and transparently reporting on their supply chain practices.

The democratization of content creation through social media has enabled employee advocacy to become a powerful CSR tool. When employees share their company’s social initiatives through personal social media accounts, these messages carry greater credibility than official corporate communications. LinkedIn research indicates that content shared by employees receives eight times more engagement than content shared through company channels. Progressive organizations have developed employee advocacy programs that encourage staff to become brand ambassadors for CSR initiatives, though this requires a delicate balance between empowerment and coercion.

Crisis management in the context of CSR has been fundamentally altered by social media’s immediacy. When companies face allegations of socially irresponsible behavior—such as environmental violations, labor exploitation, or discriminatory practices—the speed at which information spreads requires rapid response protocols. The traditional approach of issuing carefully crafted statements through press releases is often too slow for the social media environment. Companies must now be prepared to respond within hours, providing transparent information, acknowledging mistakes when appropriate, and outlining concrete remediation steps. Those that fail to respond quickly or appear evasive often face escalating criticism and boycott movements.

Questions 14-26

Questions 14-18: Yes/No/Not Given

Do the following statements agree with the views of the writer in the passage? Write:

• YES if the statement agrees with the views of the writer
• NO if the statement contradicts the views of the writer
• NOT GIVEN if it is impossible to say what the writer thinks about this

14. Social media should be considered a strategic platform rather than just a communication tool for CSR.

15. Traditional CSR assessment methods provided comprehensive insights into stakeholder sentiment.

16. All cross-sector partnerships are successful in raising awareness about social issues.

17. Slacktivism represents a genuine concern about the effectiveness of social media activism.

18. Employee advocacy programs always increase employee satisfaction.

Nhân viên văn phòng chia sẻ hoạt động trách nhiệm xã hội của doanh nghiệp trên các nền tảng mạng xã hội hiện đại

Questions 19-22: Matching Headings

The passage has eight paragraphs. Choose the correct heading for paragraphs 2, 4, 5, and 7 from the list of headings below.

List of Headings:

• i. The problem of minimal online engagement
• ii. Collaborative design of social programs
• iii. Financial benefits of CSR programs
• iv. Measuring success through data analysis
• v. The power of employee social media sharing
• vi. Combining organizational resources for greater impact
• vii. Historical development of social media
• viii. Building credibility through consistent actions
• ix. Government regulations on CSR

19. Paragraph 2
20. Paragraph 4
21. Paragraph 5
22. Paragraph 7

Questions 23-26: Summary Completion

Complete the summary below. Choose NO MORE THAN TWO WORDS from the passage for each answer.

Modern social media analytics tools allow companies to monitor conversations and identify (23) __ in real-time, which is a significant improvement over traditional methods that relied on (24) __ and periodic surveys. According to research by Cone Communications, a large majority of consumers will buy products from companies that advocate for causes they support, but they will also refuse to purchase if they discover (25) __ advocacy. When facing allegations of irresponsible behavior, companies must now respond much faster than the traditional approach of issuing (26) __.

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PASSAGE 3 – Theoretical Frameworks and Empirical Evidence: The Nexus Between Social Media and Corporate Social Responsibility

Độ khó: Hard (Band 7.0-9.0)

Thời gian đề xuất: 23-25 phút

The theoretical underpinnings of social media’s role in corporate social responsibility represent a confluence of several established academic frameworks, including stakeholder theory, legitimacy theory, and institutional theory. Stakeholder theory, originally articulated by R. Edward Freeman in 1984, posits that corporations must consider the interests of all parties affected by their operations, not merely shareholders. Social media has operationalized this theory in unprecedented ways by providing direct channels through which disparate stakeholder groups—including employees, consumers, suppliers, local communities, environmental advocates, and even competitors—can voice concerns, propose solutions, and hold corporations accountable. This technological mediation of stakeholder relationships has transformed the theoretical concept of stakeholder engagement from an abstract aspirational principle into a concrete daily practice that shapes corporate decision-making in real-time.

Legitimacy theory provides another crucial interpretive lens through which to understand social media’s CSR function. This theory suggests that organizations continuously seek to ensure their actions are perceived as legitimate within the socially constructed systems of norms, values, and beliefs in which they operate. Social media platforms have become the primary arenas where organizational legitimacy is negotiated and contested. The dialogic nature of these platforms means that legitimacy can no longer be claimed through unilateral corporate pronouncements but must be continuously earned through demonstrable actions and transparent communication. The speed and visibility of social media conversations create what scholars have termed “perpetual legitimacy audits”—ongoing public scrutiny that requires organizations to maintain consistent alignment between their espoused values and enacted behaviors. Research by Castelló, Morsing, and Schultz (2013) demonstrates that companies attempting to establish legitimacy through social media CSR communication face the paradox of needing to be simultaneously strategic and authentic, a tension that many organizations struggle to navigate successfully.

The affordances of social media platforms—the action possibilities they enable—have created novel mechanisms for CSR implementation and assessment. Treem and Leonardi’s (2013) framework identifying four primary social media affordances (visibility, persistence, editability, and association) illuminates how these platforms fundamentally alter CSR dynamics. Visibility ensures that corporate CSR activities, along with stakeholder responses, are observable to broad audiences, creating reputational incentives for genuine commitment. Persistence means that CSR-related content remains accessible over time, enabling longitudinal scrutiny of whether companies follow through on commitments. Editability allows organizations to craft carefully considered messages, though this advantage is counterbalanced by stakeholders’ ability to fact-check and contextualize corporate claims. Association enables stakeholders to form networks and coalitions that can amplify criticism or support far beyond what was possible in the pre-digital era.

Empirical research examining social media’s impact on CSR outcomes presents a nuanced picture with both encouraging findings and persistent challenges. A meta-analysis by Kim and Ferguson (2018) examining 73 studies found a moderate positive correlation between social media CSR communication and stakeholder attitudes, with effect sizes varying significantly based on message characteristics, platform type, and stakeholder demographics. Notably, the research identified that interactive CSR communication—where companies respond to comments and engage in dialogue—generated significantly more positive outcomes than broadcast-style communication. However, the analysis also revealed a concerning pattern: companies with stronger objective CSR performance (measured through third-party ratings like MSCI ESG or Sustainalytics scores) did not necessarily receive more positive social media engagement than those with weaker performance, suggesting a decoupling between actual sustainability practices and social media perception.

The phenomenon of “CSR washing” or “purpose-washing”—where companies exaggerate or misrepresent their social responsibility efforts—represents a significant concern in the social media context. Unlike traditional greenwashing, which typically involved vague environmental claims in advertising, social media washing encompasses a broader range of misleading practices, including selective disclosure, strategic timing of positive announcements to overshadow negative news, and astroturfing (creating fake grassroots support). Research by Lyon and Montgomery (2015) developed a typology of greenwashing that extends to social media contexts, distinguishing between execution greenwashing (failing to follow through on commitments), labeling greenwashing (using misleading terminology), and perception greenwashing (creating false impressions through selective communication). The algorithmic architecture of social media platforms can inadvertently facilitate such washing by creating echo chambers where critical perspectives are filtered out, allowing companies to maintain positive narratives within self-selected audiences.

Cross-cultural variations in how social media mediates CSR communication present important considerations for multinational corporations. Hofstede’s cultural dimensions theory provides a framework for understanding these variations: in high power distance cultures, such as many Asian nations, hierarchical communication from corporate leaders may carry more weight than peer-to-peer social media discussions, potentially limiting social media’s democratizing effect. In collectivist cultures, CSR initiatives emphasizing community welfare may resonate more strongly than those focusing on individual empowerment. Research by Rim and Song (2016) found that individualistic cultures (predominantly Western) showed stronger preference for interactive social media CSR communication, while collectivistic cultures responded more positively to messages emphasizing harmony and group benefits. These findings challenge the universalist assumptions underlying many Western-developed social media CSR strategies and suggest the need for culturally adaptive approaches.

The algorithmic curation of social media content raises profound questions about the equity and effectiveness of CSR communication. Platform algorithms prioritize content based on engagement metrics, user preferences, and commercial considerations, creating a system where CSR messages compete for attention alongside entertainment, personal updates, and commercial advertising. Research by Bucher (2018) on the “algorithmic imaginary“—how users understand and respond to algorithmic content curation—suggests that stakeholders may not see corporate CSR content even when following company accounts, if algorithms determine such content generates insufficient engagement. This structural limitation means that CSR communication effectiveness depends not only on message quality but also on understanding and navigating platform-specific algorithmic logics. Furthermore, the monetization models of social media platforms, which prioritize paid promotional content, create inequitable access where resource-rich corporations can amplify their CSR messages through advertising, while smaller organizations and NGOs with potentially more impactful messages struggle for visibility.

Emerging technologies are poised to further transform the social media-CSR nexus. Blockchain technology offers potential for creating verifiable records of CSR activities, addressing long-standing concerns about corporate transparency and accountability. Some companies are experimenting with blockchain-based supply chain tracking shared via social media to demonstrate ethical sourcing practices. Artificial intelligence applications in sentiment analysis and predictive analytics enable more sophisticated understanding of stakeholder perspectives, though these technologies also raise concerns about privacy, manipulation, and algorithmic bias. Virtual and augmented reality technologies provide immersive experiences that could make CSR impacts more tangible for stakeholders—for instance, allowing consumers to virtually visit communities benefiting from corporate social programs. However, critical scholars warn that such technologies might also enable more sophisticated forms of CSR theater, creating compelling narratives that obscure rather than illuminate actual corporate impacts.

Questions 27-40

Questions 27-31: Multiple Choice

Choose the correct letter, A, B, C, or D.

27. According to stakeholder theory as discussed in the passage:

• A) Corporations should only consider shareholder interests
• B) Social media has made stakeholder engagement a daily practice
• C) Stakeholder engagement is impossible through digital channels
• D) Freeman developed the theory specifically for social media

28. The concept of “perpetual legitimacy audits” refers to:

• A) Annual financial reviews conducted by auditors
• B) Government inspections of corporate facilities
• C) Ongoing public scrutiny through social media
• D) Internal company assessment procedures

29. The research by Kim and Ferguson (2018) found that:

• A) Social media CSR communication had no effect on stakeholder attitudes
• B) Interactive communication generated better outcomes than broadcast-style
• C) All companies received equal social media engagement
• D) Third-party ratings were unnecessary for positive engagement

30. “Astroturfing” is defined in the passage as:

• A) Installing artificial grass in corporate facilities
• B) Environmental improvement projects
• C) Creating fake grassroots support
• D) Genuine community organizing efforts

31. According to Hofstede’s cultural dimensions theory discussed in the passage:

• A) All cultures respond identically to CSR communication
• B) Western strategies work universally across cultures
• C) Cultural factors influence how social media mediates CSR communication
• D) Social media eliminates all cultural differences

Questions 32-36: Matching Features

Match each researcher or research (32-36) with the correct finding or contribution (A-H).

Researchers/Research:
32. R. Edward Freeman
33. Castelló, Morsing, and Schultz (2013)
34. Treem and Leonardi (2013)
35. Lyon and Montgomery (2015)
36. Bucher (2018)

Findings/Contributions:

• A) Developed a typology of greenwashing practices
• B) Identified four primary social media affordances
• C) Originated stakeholder theory in 1984
• D) Studied the algorithmic imaginary concept
• E) Discovered companies must be both strategic and authentic
• F) Proved social media has no impact on CSR
• G) Developed Hofstede’s cultural dimensions
• H) Created blockchain technology

Questions 37-40: Short-answer Questions

Answer the questions below. Choose NO MORE THAN THREE WORDS from the passage for each answer.

37. What type of content do social media platform algorithms prioritize based on user interaction and commercial factors?

38. What technology offers the potential to create verifiable records of CSR activities?

39. What concern do critical scholars have about virtual and augmented reality technologies in CSR communication?

40. In addition to message quality, what must companies understand to make their CSR communication effective on social media?

Phân tích dữ liệu và số liệu truyền thông xã hội về các chiến dịch trách nhiệm xã hội của doanh nghiệp hiện đại

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Answer Keys – Đáp Án

PASSAGE 1: Questions 1-13

1. C
2. B
3. C
4. B
5. B
6. C
7. FALSE
8. TRUE
9. NOT GIVEN
10. FALSE
11. discrepancies
12. social media teams
13. engagement

PASSAGE 2: Questions 14-26

14. YES
15. NO
16. NOT GIVEN
17. YES
18. NOT GIVEN
19. ii
20. vi
21. i
22. v
23. sentiment patterns / emerging issues
24. self-reported data
25. inauthentic
26. press releases

PASSAGE 3: Questions 27-40

27. B
28. C
29. B
30. C
31. C
32. C
33. E
34. B
35. A
36. D
37. engagement metrics
38. Blockchain technology
39. CSR theater
40. algorithmic logics

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Giải Thích Đáp Án Chi Tiết

Passage 1 – Giải Thích

Câu 1: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: social media, changed CSR communication, primarily
• Vị trí trong bài: Đoạn 1, dòng 1-5
• Giải thích: Câu đầu tiên của passage nói rõ “social media platforms have fundamentally transformed” và “powerful tools for transparency, engagement, and accountability”. Đáp án C paraphrase điều này thành “providing transparency and immediate interaction”. Các đáp án khác không được đề cập hoặc sai với nội dung bài.

Câu 2: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: younger consumers
• Vị trí trong bài: Đoạn 1, dòng 5-7
• Giải thích: Bài viết nói “Today’s consumers, particularly younger generations, expect businesses to demonstrate genuine commitment to social and environmental causes”. Đáp án B là paraphrase chính xác của ý này.

Câu 3: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: Compared to traditional CSR reports
• Vị trí trong bài: Đoạn 2, dòng 4-6
• Giải thích: Passage đề cập “allows for real-time updates and direct interaction” và “This immediacy creates a sense of authenticity”. Đáp án C “Share updates in real-time” paraphrase ý này.

Câu 4: B

• Dạng câu hỏi: Multiple Choice – Vocabulary
• Từ khóa: amplification effect
• Vị trí trong bài: Đoạn 4, dòng cuối
• Giải thích: Câu trước đó nói về viral posts và visibility, rồi kết luận “This amplification effect means that both good and bad CSR practices receive far greater visibility”. Rõ ràng nó ám chỉ sự lan truyền nhanh chóng của thông tin.

Câu 7: FALSE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: completely replaced television advertising
• Vị trí trong bài: Đoạn 2
• Giải thích: Bài chỉ nói “Unlike traditional media such as television” để so sánh, không nói social media đã “completely replaced” television. Từ “completely” làm cho câu này FALSE.

Câu 8: TRUE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: respond to public concerns, faster
• Vị trí trong bài: Đoạn 3, dòng 3-5
• Giải thích: “companies must respond to public questions and concerns almost instantaneously” và “This two-way communication has forced organizations” khẳng định rõ ràng điều này là đúng.

Câu 11: discrepancies

• Dạng câu hỏi: Sentence Completion
• Từ khóa: honest, online communities, expose
• Vị trí trong bài: Đoạn 3, dòng cuối
• Giải thích: “knowing that any discrepancies will be quickly exposed by vigilant online communities” – câu trả lời là từ chính trong bài, không cần paraphrase.

Passage 2 – Giải Thích

Câu 14: YES

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: strategic platform, communication tool
• Vị trí trong bài: Đoạn 1, dòng 2-4
• Giải thích: Tác giả rõ ràng nói “social media is not merely a communication channel but a strategic platform”, thể hiện quan điểm đồng ý với statement.

Câu 15: NO

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: Traditional CSR assessment methods, comprehensive insights
• Vị trí trong bài: Đoạn 3, dòng 2-3
• Giải thích: Bài nói traditional methods “often provided limited insight”, điều này mâu thuẫn với “comprehensive insights” trong câu hỏi, nên đáp án là NO.

Câu 19: ii (Collaborative design of social programs)

• Dạng câu hỏi: Matching Headings
• Vị trí: Paragraph 2
• Giải thích: Đoạn 2 tập trung vào “stakeholder co-creation” và “collaborative approach” trong việc thiết kế CSR programs, với ví dụ Unilever. Heading ii phản ánh chính xác ý chính này.

Câu 23: sentiment patterns / emerging issues

• Dạng câu hỏi: Summary Completion
• Từ khóa: analytics tools, identify, real-time
• Vị trí trong bài: Đoạn 3, dòng 3-5
• Giải thích: “Modern social listening tools can analyze thousands of online conversations, identifying trends, sentiment patterns, and emerging issues in real-time” – cả hai đáp án đều chấp nhận được.

Passage 3 – Giải Thích

Câu 27: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: stakeholder theory
• Vị trí trong bài: Đoạn 1, dòng cuối
• Giải thích: Passage nói “This technological mediation of stakeholder relationships has transformed the theoretical concept of stakeholder engagement from an abstract aspirational principle into a concrete daily practice”. Đáp án B paraphrase ý này.

Câu 28: C

• Dạng câu hỏi: Multiple Choice – Vocabulary
• Từ khóa: perpetual legitimacy audits
• Vị trí trong bài: Đoạn 2, giữa đoạn
• Giải thích: Được định nghĩa trực tiếp trong bài: “perpetual legitimacy audits—ongoing public scrutiny that requires organizations to maintain consistent alignment”.

Câu 32: C (Originated stakeholder theory in 1984)

• Dạng câu hỏi: Matching Features
• Vị trí trong bài: Đoạn 1, dòng 2-3
• Giải thích: “Stakeholder theory, originally articulated by R. Edward Freeman in 1984” – khớp chính xác với đáp án C.

Câu 37: engagement metrics

• Dạng câu hỏi: Short-answer Questions
• Từ khóa: algorithms prioritize, user interaction, commercial factors
• Vị trí trong bài: Đoạn 7, dòng 2-3
• Giải thích: “Platform algorithms prioritize content based on engagement metrics, user preferences, and commercial considerations” – đáp án là “engagement metrics”.

Câu 39: CSR theater

• Dạng câu hỏi: Short-answer Questions
• Từ khóa: critical scholars, virtual and augmented reality, concern
• Vị trí trong bài: Đoạn 8, dòng cuối
• Giải thích: “However, critical scholars warn that such technologies might also enable more sophisticated forms of CSR theater” – đáp án trực tiếp từ bài.

Chiến lược truyền thông trách nhiệm xã hội doanh nghiệp trên nhiều nền tảng mạng xã hội khác nhau

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Từ Vựng Quan Trọng Theo Passage

Passage 1 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
transparency	n	/trænsˈpærənsi/	Tính minh bạch, trong suốt	powerful tools for transparency, engagement, and accountability	corporate transparency, financial transparency
accountability	n	/əˌkaʊntəˈbɪləti/	Trách nhiệm giải trình	tools for transparency, engagement, and accountability	hold someone to accountability, lack of accountability
initiative	n	/ɪˈnɪʃətɪv/	Sáng kiến, chương trình	companies showcase their charitable activities, sustainability programs, and community involvement	launch an initiative, government initiative
stakeholder	n	/ˈsteɪkhəʊldə(r)/	Bên liên quan	direct interaction with stakeholders	key stakeholder, stakeholder engagement
immediacy	n	/ɪˈmiːdiəsi/	Tính tức thì	This immediacy creates a sense of authenticity	sense of immediacy
discrepancy	n	/dɪsˈkrepənsi/	Sự khác biệt, không nhất quán	any discrepancies will be quickly exposed	identify discrepancies, resolve discrepancies
activism	n	/ˈæktɪvɪzəm/	Chủ nghĩa hành động	Consumer activism has gained significant momentum	social activism, political activism
amplification	n	/ˌæmplɪfɪˈkeɪʃn/	Sự khuếch đại, phóng to	This amplification effect means	signal amplification, amplification of voices
greenwashing	n	/ˈɡriːnwɒʃɪŋ/	Tẩy xanh (quảng cáo sai lệch về môi trường)	Greenwashing has become easier to detect	avoid greenwashing, accusations of greenwashing
authenticity	n	/ˌɔːθenˈtɪsəti/	Tính chân thực	requires consistency, authenticity, and engagement	brand authenticity, cultural authenticity
credibility	n	/ˌkredəˈbɪləti/	Độ tin cậy	can cause severe damage to corporate credibility	lose credibility, enhance credibility
vigilant	adj	/ˈvɪdʒɪlənt/	Cảnh giác, tỉnh táo	vigilant online communities	remain vigilant, vigilant monitoring

Passage 2 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
integration	n	/ˌɪntɪˈɡreɪʃn/	Sự tích hợp	The integration of social media into CSR strategies	system integration, integration process
conceptualize	v	/kənˈseptʃuəlaɪz/	Khái niệm hóa	how businesses conceptualize and execute	conceptualize an idea, conceptualize the problem
paradigm shift	n	/ˈpærədaɪm ʃɪft/	Sự thay đổi mô hình tư duy	This paradigm shift requires organizations	undergo a paradigm shift, major paradigm shift
stakeholder co-creation	n	/ˈsteɪkhəʊldə kəʊ-kriˈeɪʃn/	Đồng sáng tạo với bên liên quan	emphasize the importance of stakeholder co-creation	process of co-creation
iterative	adj	/ˈɪtərətɪv/	Lặp đi lặp lại	This iterative feedback loop creates programs	iterative process, iterative approach
sentiment analysis	n	/ˈsentɪmənt əˈnæləsɪs/	Phân tích cảm xúc	track engagement rates, share metrics, and sentiment analysis	conduct sentiment analysis, sentiment analysis tools
data-driven	adj	/ˈdeɪtə drɪvn/	Dựa trên dữ liệu	This data-driven approach allows	data-driven decision, data-driven insights
amplify	v	/ˈæmplɪfaɪ/	Khuếch đại, phóng to	social media provides a platform to amplify the reach	amplify the message, amplify voices
slacktivism	n	/ˈslæktɪvɪzəm/	Hành động ủng hộ thụ động trên mạng	The phenomenon of slacktivism	criticized as slacktivism
inauthentic	adj	/ˌɪnɔːˈθentɪk/	Không chân thực	engaged in inauthentic advocacy	inauthentic behavior, inauthentic content
democratization	n	/dɪˌmɒkrətaɪˈzeɪʃn/	Sự dân chủ hóa	The democratization of content creation	democratization of information
coercion	n	/kəʊˈɜːʃn/	Sự ép buộc	requires a delicate balance between empowerment and coercion	under coercion, economic coercion
evasive	adj	/ɪˈveɪsɪv/	Né tránh	Those that fail to respond quickly or appear evasive	evasive answer, evasive action
remediation	n	/rɪˌmiːdiˈeɪʃn/	Sự khắc phục	outlining concrete remediation steps	environmental remediation, remediation plan

Passage 3 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
theoretical underpinnings	n	/ˌθɪəˈretɪkl ˈʌndəpɪnɪŋz/	Nền tảng lý thuyết	The theoretical underpinnings of social media’s role	theoretical underpinnings of the argument
confluence	n	/ˈkɒnfluəns/	Sự hợp lưu	represents a confluence of several frameworks	confluence of factors, confluence of events
articulated	v	/ɑːˈtɪkjuleɪtɪd/	Diễn đạt rõ ràng	originally articulated by R. Edward Freeman	clearly articulated, well articulated
operationalized	v	/ˌɒpəˈreɪʃənəlaɪzd/	Vận hành hóa, thực thi	Social media has operationalized this theory	operationalized the concept
legitimacy	n	/lɪˈdʒɪtɪməsi/	Tính hợp pháp, chính đáng	organizational legitimacy is negotiated	political legitimacy, question the legitimacy
dialogic	adj	/ˌdaɪəˈlɒdʒɪk/	Có tính đối thoại	The dialogic nature of these platforms	dialogic communication, dialogic approach
perpetual	adj	/pəˈpetʃuəl/	Vĩnh viễn, liên tục	create what scholars have termed perpetual legitimacy audits	perpetual motion, in a perpetual state
affordances	n	/əˈfɔːdənsɪz/	Khả năng hành động	The affordances of social media platforms	technological affordances, platform affordances
longitudinal	adj	/ˌlɒndʒɪˈtjuːdɪnl/	Dài hạn (theo thời gian)	enabling longitudinal scrutiny	longitudinal study, longitudinal research
meta-analysis	n	/ˌmetə əˈnæləsɪs/	Phân tích tổng hợp	A meta-analysis by Kim and Ferguson	conduct a meta-analysis, meta-analysis revealed
decoupling	n	/diːˈkʌplɪŋ/	Sự tách rời	suggesting a decoupling between actual sustainability practices	economic decoupling
astroturfing	n	/ˈæstrəʊtɜːfɪŋ/	Tạo phong trào giả	including selective disclosure, strategic timing, and astroturfing	accused of astroturfing
typology	n	/taɪˈpɒlədʒi/	Hệ thống phân loại	developed a typology of greenwashing	create a typology, typology of organizations
echo chambers	n	/ˈekəʊ ˌtʃeɪmbəz/	Buồng vang (môi trường thông tin đồng nhất)	creating echo chambers where critical perspectives are filtered out	trapped in echo chambers
algorithmic curation	n	/ˌælɡəˈrɪðmɪk kjʊəˈreɪʃn/	Tuyển chọn bằng thuật toán	The algorithmic curation of social media content	automated algorithmic curation
inequitable	adj	/ɪnˈekwɪtəbl/	Không công bằng	create inequitable access	inequitable distribution, inequitable treatment
verifiable	adj	/ˈverɪfaɪəbl/	Có thể xác minh	offers potential for creating verifiable records	verifiable evidence, verifiable data
obscure	v	/əbˈskjʊə(r)/	Che giấu, làm tối nghĩa	creating compelling narratives that obscure rather than illuminate	obscure the truth, obscure the meaning

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Kết Bài

Chủ đề về vai trò của truyền thông xã hội trong trách nhiệm xã hội doanh nghiệp không chỉ phổ biến trong IELTS Reading mà còn phản ánh xu hướng quan trọng trong thế giới kinh doanh hiện đại. Qua bộ đề thi mẫu này với 3 passages độ khó tăng dần, bạn đã được luyện tập toàn diện các kỹ năng cần thiết: từ đọc hiểu thông tin cơ bản (Passage 1), phân tích chiến lược và xu hướng (Passage 2), đến nghiên cứu học thuật sâu về lý thuyết và thực nghiệm (Passage 3).

Đề thi cung cấp đầy đủ 40 câu hỏi thuộc 7 dạng khác nhau – bao quát toàn bộ các dạng câu hỏi thường gặp trong IELTS Reading thực tế. Đáp án chi tiết kèm giải thích vị trí và cách paraphrase sẽ giúp bạn tự đánh giá chính xác năng lực hiện tại và hiểu rõ phương pháp làm bài hiệu quả.

Đặc biệt, hệ thống từ vựng được phân loại theo 3 cấp độ với hơn 40 từ quan trọng kèm phiên âm, nghĩa, ví dụ và collocations sẽ giúp bạn mở rộng vốn từ vựng học thuật – yếu tố then chốt để đạt band điểm cao. Hãy học thuộc những từ này và áp dụng vào cả phần Writing và Speaking để nâng cao điểm tổng thể.

Để đạt kết quả tốt nhất, hãy làm bài trong điều kiện thi thật (60 phút liên tục, không tra từ điển), sau đó đối chiếu đáp án và đọc kỹ giải thích để hiểu sâu hơn. Lặp lại quá trình này với nhiều đề thi khác nhau sẽ giúp bạn xây dựng kỹ năng vững chắc và tự tin bước vào phòng thi IELTS thực tế!