IELTS Reading: How to Get More Clients – Đề Thi Mẫu Có Đáp Án Chi Tiết

Trong bối cảnh kinh doanh hiện đại, kỹ năng thu hút và giữ chân khách hàng đang trở thành chủ đề được quan tâm rộng rãi, không chỉ trong thực tế mà còn trong các kỳ thi IELTS. Chủ đề “How To Get More Clients” thường xuyên xuất hiện dưới nhiều dạng khác nhau trong phần IELTS Reading, đặc biệt liên quan đến kinh doanh, marketing, và phát triển doanh nghiệp.

Bài viết này cung cấp một bộ đề thi IELTS Reading hoàn chỉnh với 3 passages tăng dần độ khó từ Easy đến Hard, bao gồm 40 câu hỏi đa dạng giống như thi thật. Bạn sẽ được trải nghiệm các dạng câu hỏi phổ biến như Multiple Choice, True/False/Not Given, Matching Headings, và nhiều dạng khác. Mỗi câu hỏi đều đi kèm đáp án chi tiết, giải thích cụ thể về cách paraphrase và định vị thông tin trong bài. Ngoài ra, bài viết còn tổng hợp từ vựng quan trọng theo từng passage, giúp bạn nâng cao vốn từ vựng học thuật.

Bộ đề này phù hợp cho học viên từ band 5.0 trở lên, giúp bạn làm quen với format thi thật và xây dựng chiến lược làm bài hiệu quả.

Hướng Dẫn Làm Bài IELTS Reading

Tổng Quan Về IELTS Reading Test

IELTS Reading Test là bài kiểm tra kéo dài 60 phút với 3 passages và tổng cộng 40 câu hỏi. Mỗi passage có độ dài từ 650-1000 từ và độ khó tăng dần. Điểm số được tính dựa trên số câu trả lời đúng, không trừ điểm cho câu sai.

Phân bổ thời gian khuyến nghị:

• Passage 1: 15-17 phút (độ khó Easy)
• Passage 2: 18-20 phút (độ khó Medium)
• Passage 3: 23-25 phút (độ khó Hard)

Lưu ý dành 2-3 phút cuối để chuyển đáp án vào answer sheet.

Các Dạng Câu Hỏi Trong Đề Này

Đề thi này bao gồm 7 dạng câu hỏi phổ biến trong IELTS Reading:

1. Multiple Choice – Chọn đáp án đúng từ các phương án cho sẵn
2. True/False/Not Given – Xác định thông tin đúng, sai hoặc không được đề cập
3. Yes/No/Not Given – Xác định quan điểm của tác giả
4. Matching Headings – Nối tiêu đề phù hợp với từng đoạn
5. Sentence Completion – Hoàn thành câu với thông tin từ bài đọc
6. Summary Completion – Điền từ vào đoạn tóm tắt
7. Short-answer Questions – Trả lời câu hỏi ngắn

---

IELTS Reading Practice Test

PASSAGE 1 – Building Your Client Base: Essential Strategies for Small Businesses

Độ khó: Easy (Band 5.0-6.5)

Thời gian đề xuất: 15-17 phút

For many small business owners, acquiring new clients represents one of the most critical challenges in achieving sustainable growth. Whether you are running a consulting firm, a retail shop, or offering professional services, the ability to attract and retain customers determines your business’s long-term success. Understanding the fundamental principles of client acquisition can make the difference between a thriving enterprise and one that struggles to survive.

The first step in getting more clients is to clearly define your target audience. Many businesses make the mistake of trying to appeal to everyone, which often results in appealing to no one. By identifying the specific demographics, needs, and pain points of your ideal customer, you can tailor your marketing messages and service offerings accordingly. For example, if you run a graphic design agency specializing in branding for eco-friendly companies, your target audience would be environmentally conscious businesses looking to establish or refresh their brand identity. This focused approach allows you to concentrate your resources more effectively and communicate more persuasively with potential clients.

Networking remains one of the most powerful tools for client acquisition, despite the rise of digital marketing. Building genuine relationships within your industry and local community can lead to valuable referrals and word-of-mouth recommendations. Attend industry conferences, join professional associations, and participate in local business events where your potential clients gather. When networking, focus on providing value rather than immediately selling your services. Ask questions, listen actively, and look for ways to help others. This generous approach builds trust and credibility, making people more likely to think of you when they need your services or know someone who does.

In today’s digital age, establishing a strong online presence is no longer optional – it is essential. Your website serves as your digital storefront, often providing the first impression potential clients have of your business. Ensure your website is professionally designed, easy to navigate, and clearly communicates your value proposition. Include testimonials from satisfied clients, case studies demonstrating your expertise, and a clear call-to-action guiding visitors to contact you. Beyond your website, maintain active profiles on relevant social media platforms where your target audience spends time. Consistently share valuable content that addresses your audience’s challenges and showcases your knowledge.

Content marketing has emerged as a particularly effective strategy for attracting clients. By creating and sharing high-quality content – such as blog posts, videos, podcasts, or infographics – you demonstrate your expertise and build authority in your field. For instance, a financial advisor might publish articles about retirement planning strategies or create videos explaining investment concepts. This content not only helps potential clients discover you through search engines but also establishes trust before they ever contact you. The key is to focus on educational content that genuinely helps your audience rather than overtly promotional material.

Customer referrals represent one of the most cost-effective and reliable sources of new clients. Satisfied customers who recommend your services to others bring you pre-qualified leads who already have a positive impression of your business. To encourage referrals, consistently deliver exceptional service that exceeds expectations. Consider implementing a formal referral program that rewards clients for successful recommendations, whether through discounts, free services, or other incentives. Make it easy for clients to refer you by providing them with shareable content, referral cards, or simple email templates they can forward to friends and colleagues.

Finally, never underestimate the importance of follow-up and persistence. Many potential clients need multiple touchpoints before they are ready to make a purchasing decision. Develop a systematic approach to staying in contact with prospects through email newsletters, periodic check-ins, or invitations to events. Use a customer relationship management (CRM) system to track your interactions and ensure no potential client falls through the cracks. However, be careful to balance persistence with respect for people’s time and interest levels. The goal is to remain top-of-mind and available when they are ready to engage your services, not to become a nuisance.

Questions 1-13

Questions 1-5: Multiple Choice

Choose the correct letter, A, B, C, or D.

1. According to the passage, what is the main challenge for small business owners?
   A. Managing their finances effectively
   B. Acquiring new clients for sustainable growth
   C. Hiring qualified employees
   D. Competing with larger companies

2. What mistake do many businesses make when trying to attract clients?
   A. Spending too much on advertising
   B. Focusing only on digital marketing
   C. Trying to appeal to everyone
   D. Ignoring social media platforms

3. The passage suggests that when networking, business owners should:
   A. Immediately promote their services
   B. Focus on providing value to others
   C. Only attend expensive conferences
   D. Avoid asking too many questions

4. What does the passage say about websites for businesses?
   A. They are optional in the digital age
   B. They should be as complex as possible
   C. They serve as a digital storefront
   D. They are less important than social media

5. According to the text, customer referrals are valuable because:
   A. They are expensive but effective
   B. They bring pre-qualified leads
   C. They require extensive marketing
   D. They work better than content marketing

Questions 6-9: True/False/Not Given

Do the following statements agree with the information given in the passage?

Write:

• TRUE if the statement agrees with the information
• FALSE if the statement contradicts the information
• NOT GIVEN if there is no information on this

6. Defining your target audience helps you communicate more effectively with potential clients.

7. Digital marketing has completely replaced networking as a client acquisition tool.

8. All businesses should have profiles on every social media platform.

9. A customer relationship management system can help track interactions with prospects.

Questions 10-13: Sentence Completion

Complete the sentences below.

Choose NO MORE THAN THREE WORDS from the passage for each answer.

10. A graphic design agency might target businesses that are _____ when looking for branding services.

11. Content marketing helps establish _____ in your field by demonstrating your knowledge.

12. A financial advisor could create content explaining _____ to help potential clients.

13. When following up with prospects, you should balance persistence with _____ for people’s time.

---

PASSAGE 2 – The Psychology of Client Acquisition: Understanding Modern Consumer Behavior

Độ khó: Medium (Band 6.0-7.5)

Thời gian đề xuất: 18-20 phút

The landscape of client acquisition has undergone a profound transformation over the past decade, driven largely by changes in consumer psychology and the proliferation of digital technologies. Understanding the underlying psychological principles that govern modern purchasing decisions has become paramount for businesses seeking to expand their client base in an increasingly competitive marketplace. The most successful organizations recognize that acquiring clients is no longer simply about broadcasting messages to the widest possible audience; rather, it requires a nuanced understanding of human motivation, decision-making processes, and the complex interplay between rational and emotional factors that influence consumer choices.

At the foundation of effective client acquisition lies the psychological concept of reciprocity. Research in behavioral economics has consistently demonstrated that humans possess an innate tendency to return favors and respond positively to generosity. This principle, when strategically applied to business contexts, suggests that providing value upfront – whether through complimentary consultations, educational resources, or free trials – can significantly increase the likelihood of converting prospects into paying clients. However, the reciprocity principle must be implemented authentically; consumers have become increasingly sophisticated at detecting manipulative tactics and will disengage from businesses they perceive as insincere. The key is to offer genuine value that addresses real needs, creating a foundation of trust that facilitates the eventual business transaction.

Social proof represents another powerful psychological mechanism that influences client acquisition. When individuals observe others – particularly those they perceive as similar to themselves or as credible authorities – endorsing a product or service, they are substantially more likely to perceive it as valuable and trustworthy. This phenomenon explains the efficacy of testimonials, case studies, online reviews, and influencer partnerships in modern marketing strategies. Businesses can leverage social proof by prominently displaying customer success stories, accumulating and showcasing positive reviews, and cultivating relationships with industry influencers who can authentically advocate for their services. The proliferation of social media platforms has amplified the impact of social proof, as recommendations and endorsements now spread rapidly through digital networks, reaching potential clients who might never have encountered traditional advertising.

Interestingly, research has revealed that the decision-making process for acquiring services differs fundamentally from that of purchasing tangible products. Services are inherently intangible, making them more difficult for potential clients to evaluate before commitment. This uncertainty creates psychological barriers that must be addressed through strategic positioning and communication. Successful service providers mitigate this challenge by tangibilizing their offerings through concrete examples, detailed process explanations, and quantifiable outcomes. They also emphasize their credentials, experience, and methodologies, providing cognitive shortcuts that help potential clients assess quality in the absence of physical evidence.

The concept of perceived scarcity also plays a critical role in motivating potential clients to take action. Psychological research indicates that people assign greater value to things they perceive as limited or difficult to obtain. However, the application of scarcity principles requires careful calibration; artificial or excessive use of limited-time offers and availability constraints can undermine trust and appear manipulative. Authentic scarcity – based on genuine capacity limitations, seasonal availability, or exclusive offerings – can be communicated transparently and ethically to encourage prompt decision-making without compromising integrity.

The digital revolution has also introduced the concept of micro-moments – brief, intent-driven instances when consumers turn to their devices seeking answers, solutions, or purchases. These moments represent critical opportunities for businesses to connect with potential clients precisely when they are most receptive. Optimizing for these micro-moments requires businesses to anticipate the specific questions and needs their target audience might have at various stages of the decision-making journey. This involves creating readily accessible, mobile-optimized content that provides immediate value and clear pathways to engagement. The businesses that excel at capturing micro-moments position themselves as helpful resources rather than intrusive advertisers, building positive associations that facilitate long-term client relationships.

Furthermore, the increasing emphasis on personalization reflects a deeper understanding of consumer psychology. Modern consumers expect businesses to recognize their individual preferences, history, and circumstances rather than treating them as interchangeable members of a demographic segment. Advanced data analytics and customer relationship management systems enable businesses to deliver personalized experiences at scale, from customized email communications to tailored service recommendations. This personalization demonstrates respect for the client’s uniqueness and increases relevance, both of which are psychological prerequisites for sustained engagement and conversion. However, personalization must be balanced with privacy considerations, as consumers have become increasingly concerned about how their personal data is collected and used.

Questions 14-26

Questions 14-18: Yes/No/Not Given

Do the following statements agree with the views of the writer in the passage?

Write:

• YES if the statement agrees with the views of the writer
• NO if the statement contradicts the views of the writer
• NOT GIVEN if it is impossible to say what the writer thinks about this

14. Modern client acquisition requires understanding both rational and emotional factors in consumer decisions.

15. Providing free consultations always results in acquiring new clients.

16. Social media has reduced the importance of traditional advertising methods.

17. Services are easier to evaluate than physical products before purchase.

18. Artificial scarcity tactics are always effective in motivating client action.

Questions 19-22: Matching Headings

The passage has seven paragraphs. Choose the correct heading for paragraphs 2, 4, 5, and 7 from the list of headings below.

List of Headings:

• i. The role of limited availability in decision-making
• ii. The impact of digital devices on consumer behavior
• iii. Using generosity to build client relationships
• iv. The challenges of marketing intangible offerings
• v. How businesses collect customer data
• vi. The importance of treating clients as individuals
• vii. Price strategies for service providers
• viii. Building credibility through customer feedback

19. Paragraph 2 _____
20. Paragraph 4 _____
21. Paragraph 5 _____
22. Paragraph 7 _____

Questions 23-26: Summary Completion

Complete the summary below.

Choose NO MORE THAN TWO WORDS from the passage for each answer.

The psychology of client acquisition has changed significantly due to digital technology and evolving consumer behavior. One important principle is reciprocity, where providing 23. helps convert prospects into clients. Another key factor is 24. , which makes potential clients trust a service when they see others endorsing it. The digital age has created 25. , which are brief moments when consumers seek immediate solutions. Additionally, modern consumers expect 26. that recognizes their individual preferences rather than treating them as generic customers.

---

PASSAGE 3 – Strategic Client Acquisition in the Era of Digital Disruption: A Comprehensive Analysis

Độ khho: Hard (Band 7.0-9.0)

Thời gian đề xuất: 23-25 phút

The contemporary business environment is characterized by unprecedented levels of disruption, volatility, and technological innovation, fundamentally altering the paradigms through which organizations approach client acquisition. The convergence of artificial intelligence, big data analytics, machine learning algorithms, and sophisticated customer relationship management platforms has created a multifaceted landscape wherein traditional marketing methodologies coexist with emerging digital strategies, each possessing distinct advantages and limitations. This complex ecosystem demands that businesses develop comprehensive, data-driven approaches to understanding and influencing the intricate pathways through which potential clients progress from initial awareness to committed patronage. The organizations that thrive in this environment are those that successfully integrate cutting-edge technological capabilities with fundamental principles of human psychology, relationship building, and value creation.

One of the most consequential developments in modern client acquisition has been the emergence of predictive analytics and algorithmic targeting. Through the systematic analysis of vast datasets encompassing behavioral patterns, demographic information, purchasing histories, and digital footprints, businesses can now identify and prioritize prospects with unprecedented accuracy. Machine learning models can discern subtle correlations and predictive indicators that would be imperceptible to human analysts, enabling organizations to allocate their acquisition resources with remarkable efficiency. However, this technological sophistication introduces significant ethical considerations regarding privacy, consent, and the potential for algorithmic bias. The most responsible and sustainable approaches to data-driven client acquisition involve transparent data practices, robust security measures, and adherence to evolving regulatory frameworks such as the General Data Protection Regulation (GDPR) and analogous legislation in various jurisdictions.

The concept of customer lifetime value (CLV) has become increasingly central to strategic thinking about client acquisition. Rather than focusing myopically on the immediate revenue generated from initial transactions, sophisticated organizations evaluate potential clients based on the projected value they will generate throughout the entire duration of their relationship with the company. This longitudinal perspective fundamentally transforms acquisition strategies, as it justifies higher initial investment in acquiring clients who demonstrate strong indicators of long-term loyalty and recurring revenue potential. CLV-based approaches require sophisticated financial modeling that incorporates variables such as retention rates, expansion revenue, referral propensity, and service costs, enabling businesses to make calculated decisions about which client segments warrant intensive acquisition efforts and which may ultimately prove economically unviable.

The proliferation of communication channels has simultaneously expanded opportunities for client engagement while fragmenting attention and increasing complexity. Contemporary consumers interact with businesses across a bewildering array of touchpoints: corporate websites, social media platforms, email, mobile applications, physical locations, telephone support, chatbots, and emerging channels such as voice assistants and augmented reality interfaces. This omnichannel reality necessitates carefully orchestrated integration strategies that ensure consistent messaging, seamless transitions between channels, and comprehensive tracking of customer journeys that may traverse multiple platforms before culminating in conversion. The failure to provide cohesive experiences across these diverse touchpoints can result in customer frustration, abandoned interactions, and diminished acquisition effectiveness.

Content marketing has evolved from a supplementary tactic into a foundational pillar of comprehensive client acquisition strategies, particularly for knowledge-intensive and professional service organizations. The strategic deployment of high-quality, authoritative content serves multiple simultaneous objectives: enhancing search engine visibility through organic rankings, establishing thought leadership and domain expertise, nurturing prospects through educational resources, and creating shareable assets that amplify reach through social distribution. However, the maturation of content marketing has led to intense competition for audience attention, with information overload becoming a significant challenge. Differentiation now requires not merely volume of content but exceptional quality, unique perspectives, proprietary research, and innovative formats that cut through the digital noise. Organizations must balance the resource investments required for premium content creation against the measurable returns in terms of visibility, engagement, and conversion.

The burgeoning field of conversational marketing, enabled by advances in natural language processing and chatbot technologies, represents a paradigm shift in how businesses initiate and develop relationships with potential clients. Unlike traditional models that funnel prospects through predetermined sequences of static content and delayed responses, conversational approaches facilitate real-time, personalized interactions that adapt dynamically to individual needs and inquiry patterns. These technologies can qualify leads, answer questions, schedule consultations, and even complete transactions without human intervention, dramatically reducing friction in the acquisition process. Nevertheless, the implementation of conversational marketing requires careful consideration of when automated interactions provide sufficient value versus when human expertise and empathy become indispensable. The optimal approach typically involves strategic hybridization, wherein artificial intelligence handles routine inquiries and initial engagement while seamlessly escalating more complex or sensitive interactions to human representatives.

The internationalization of commerce, accelerated by digital technologies, has expanded the potential client pool for many businesses beyond geographical constraints while simultaneously introducing considerable complexity related to cultural adaptation, linguistic localization, and regulatory compliance. Organizations seeking to acquire clients across diverse markets must navigate varying consumer expectations, communication preferences, decision-making norms, and trust-building processes. What constitutes persuasive messaging in one cultural context may prove ineffective or even counterproductive in another. Successful international client acquisition demands deep ethnographic understanding, localized strategies that transcend mere translation, and often strategic partnerships with entities possessing indigenous market knowledge. Furthermore, varying regulatory environments regarding data protection, consumer rights, and business practices necessitate adaptive compliance frameworks that ensure legal adherence while maintaining operational efficiency across multiple jurisdictions.

Questions 27-40

Questions 27-31: Multiple Choice

Choose the correct letter, A, B, C, or D.

27. According to the passage, what characterizes the contemporary business environment?
    A. Stability and predictability
    B. Limited technological change
    C. Unprecedented disruption and innovation
    D. Simplified marketing approaches

28. What does the passage say about predictive analytics?
    A. It has completely replaced human decision-making
    B. It can identify correlations imperceptible to humans
    C. It is not subject to ethical considerations
    D. It is only useful for small businesses

29. The concept of customer lifetime value (CLV) focuses on:
    A. Immediate revenue from first transactions
    B. The total value throughout the entire customer relationship
    C. Reducing service costs
    D. Acquiring as many clients as possible

30. According to the text, the proliferation of communication channels has:
    A. Simplified client engagement
    B. Reduced the need for integration
    C. Expanded opportunities while increasing complexity
    D. Eliminated the need for physical locations

31. What does the passage suggest about conversational marketing?
    A. It should completely replace human interactions
    B. It is only effective for simple products
    C. It requires strategic hybridization of AI and human expertise
    D. It has proven unsuccessful in most cases

Questions 32-36: Matching Features

Match each statement (32-36) with the correct concept (A-H) from the box below.

Write the correct letter, A-H.

Concepts:

• A. Predictive Analytics
• B. Customer Lifetime Value
• C. Omnichannel Strategy
• D. Content Marketing
• E. Conversational Marketing
• F. Cultural Adaptation
• G. Social Proof
• H. Reciprocity

32. Requires understanding varying consumer expectations across different markets _____

33. Uses machine learning to analyze vast datasets for targeting prospects _____

34. Ensures consistent messaging across multiple customer touchpoints _____

35. Facilitates real-time, personalized interactions using natural language processing _____

36. Evaluates potential clients based on projected long-term value _____

Questions 37-40: Short-answer Questions

Answer the questions below.

Choose NO MORE THAN THREE WORDS from the passage for each answer.

37. What two regulatory considerations are mentioned regarding data-driven client acquisition practices?

38. What has content marketing evolved from being considered?

39. What type of content is now required to differentiate in a competitive environment?

40. What do businesses need when acquiring clients across diverse international markets?

---

Answer Keys – Đáp Án

PASSAGE 1: Questions 1-13

1. B
2. C
3. B
4. C
5. B
6. TRUE
7. FALSE
8. NOT GIVEN
9. TRUE
10. environmentally conscious
11. authority / build authority
12. investment concepts
13. respect

PASSAGE 2: Questions 14-26

14. YES
15. NO
16. NOT GIVEN
17. NO
18. NO
19. iii
20. iv
21. i
22. vi
23. value upfront / genuine value
24. social proof
25. micro-moments
26. personalization / personalized experiences

PASSAGE 3: Questions 27-40

27. C
28. B
29. B
30. C
31. C
32. F
33. A
34. C
35. E
36. B
37. privacy (and) consent
38. supplementary tactic / a supplementary tactic
39. exceptional quality / unique perspectives / proprietary research
40. strategic partnerships / indigenous market knowledge / ethnographic understanding

---

Giải Thích Đáp Án Chi Tiết

Passage 1 – Giải Thích

Câu 1: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: main challenge, small business owners
• Vị trí trong bài: Đoạn 1, câu đầu tiên
• Giải thích: Câu đầu tiên nói rõ “acquiring new clients represents one of the most critical challenges” – thu hút khách hàng mới là thách thức quan trọng nhất. Đáp án B paraphrase “acquiring new clients” thành “acquiring new clients for sustainable growth”.

Câu 2: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: mistake, businesses make, attract clients
• Vị trí trong bài: Đoạn 2, câu thứ 2
• Giải thích: Bài viết nói “Many businesses make the mistake of trying to appeal to everyone” – nhiều doanh nghiệp mắc lỗi cố gắng thu hút tất cả mọi người. Đây chính xác là đáp án C.

Câu 6: TRUE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: defining target audience, communicate effectively
• Vị trí trong bài: Đoạn 2
• Giải thích: Đoạn 2 nói “This focused approach allows you to…communicate more persuasively with potential clients” – cách tiếp cận tập trung cho phép giao tiếp thuyết phục hơn. Statement paraphrase “persuasively” thành “effectively”.

Câu 7: FALSE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: digital marketing, replaced networking
• Vị trí trong bài: Đoạn 3, câu đầu
• Giải thích: Bài viết nói “Networking remains one of the most powerful tools…despite the rise of digital marketing” – networking vẫn là công cụ mạnh mẽ bất chấp sự phát triển của digital marketing. Điều này mâu thuẫn với việc digital marketing thay thế hoàn toàn networking.

Câu 10: environmentally conscious

• Dạng câu hỏi: Sentence Completion
• Từ khóa: graphic design agency, target, branding services
• Vị trí trong bài: Đoạn 2
• Giải thích: Bài viết cho ví dụ “if you run a graphic design agency…your target audience would be environmentally conscious businesses” – đối tượng mục tiêu là các doanh nghiệp có ý thức về môi trường.

Câu 13: respect

• Dạng câu hỏi: Sentence Completion
• Từ khóa: following up, balance persistence
• Vị trí trong bài: Đoạn 7
• Giải thích: Câu cuối đoạn 7 nói “balance persistence with respect for people’s time” – cân bằng sự kiên trì với sự tôn trọng thời gian của mọi người.

Passage 2 – Giải Thích

Câu 14: YES

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: modern client acquisition, rational and emotional factors
• Vị trí trong bài: Đoạn 1, câu cuối
• Giải thích: Đoạn 1 nói rõ “requires a nuanced understanding…the complex interplay between rational and emotional factors that influence consumer choices” – cần hiểu sự tương tác phức tạp giữa các yếu tố lý trí và cảm xúc.

Câu 15: NO

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: free consultations, always results, acquiring clients
• Vị trí trong bài: Đoạn 2
• Giải thích: Bài viết nói providing value upfront “can significantly increase the likelihood” (có thể tăng đáng kể khả năng) chứ không phải “always results” (luôn dẫn đến kết quả). Từ “always” làm cho câu này mâu thuẫn với quan điểm tác giả.

Câu 17: NO

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: services, easier to evaluate, physical products
• Vị trí trong bài: Đoạn 4, câu thứ 2
• Giải thích: Bài viết nói rõ “Services are inherently intangible, making them more difficult for potential clients to evaluate” – dịch vụ khó đánh giá hơn, mâu thuẫn hoàn toàn với câu phát biểu.

Câu 19: iii (Using generosity to build client relationships)

• Dạng câu hỏi: Matching Headings
• Vị trí: Đoạn 2
• Giải thích: Đoạn 2 tập trung vào reciprocity principle và việc “providing value upfront” (cung cấp giá trị trước) để tạo nền tảng tin cậy, đây chính là việc sử dụng sự hào phóng để xây dựng mối quan hệ khách hàng.

Câu 23: value upfront / genuine value

• Dạng câu hỏi: Summary Completion
• Từ khóa: reciprocity, providing
• Vị trí trong bài: Đoạn 2
• Giải thích: Đoạn 2 nói “providing value upfront…can significantly increase the likelihood of converting prospects” và nhấn mạnh “offer genuine value”.

Câu 24: social proof

• Dạng câu hỏi: Summary Completion
• Từ khóa: potential clients trust, others endorsing
• Vị trí trong bài: Đoạn 3
• Giải thích: Đoạn 3 giới thiệu “Social proof represents another powerful psychological mechanism” và giải thích khi người khác endorsing thì khách hàng tiềm năng tin tưởng hơn.

Passage 3 – Giải Thích

Câu 27: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: contemporary business environment, characterizes
• Vị trí trong bài: Đoạn 1, câu đầu
• Giải thích: Câu mở đầu nói rõ “characterized by unprecedented levels of disruption, volatility, and technological innovation” – đặc trưng bởi mức độ gián đoạn và đổi mới chưa từng có.

Câu 28: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: predictive analytics
• Vị trí trong bài: Đoạn 2
• Giải thích: Đoạn 2 nói “Machine learning models can discern subtle correlations and predictive indicators that would be imperceptible to human analysts” – mô hình machine learning có thể nhận ra các mối tương quan không thể nhận thấy bằng con người.

Câu 31: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: conversational marketing
• Vị trí trong bài: Đoạn 6, phần cuối
• Giải thích: Bài viết nói “The optimal approach typically involves strategic hybridization” – cách tiếp cận tối ưu là sự kết hợp chiến lược giữa AI và con người.

Câu 32: F (Cultural Adaptation)

• Dạng câu hỏi: Matching Features
• Từ khóa: varying consumer expectations, different markets
• Vị trí trong bài: Đoạn 7
• Giải thích: Đoạn 7 nói về việc phải “navigate varying consumer expectations” khi mở rộng ra các thị trường khác nhau, đây chính là cultural adaptation.

Câu 37: privacy (and) consent

• Dạng câu hỏi: Short-answer
• Từ khóa: regulatory considerations, data-driven
• Vị trí trong bài: Đoạn 2, cuối đoạn
• Giải thích: Bài viết đề cập “introduces significant ethical considerations regarding privacy, consent” khi nói về data-driven client acquisition.

Câu 39: exceptional quality / unique perspectives / proprietary research

• Dạng câu hỏi: Short-answer
• Từ khóa: content, required, differentiate, competitive
• Vị trí trong bài: Đoạn 5, câu cuối
• Giải thích: Bài viết liệt kê “Differentiation now requires…exceptional quality, unique perspectives, proprietary research” – sự khác biệt đòi hỏi chất lượng xuất sắc, quan điểm độc đáo, nghiên cứu độc quyền.

Đề thi IELTS Reading chiến lược thu hút khách hàng với 3 passages khó tăng dần

---

Từ Vựng Quan Trọng Theo Passage

Passage 1 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
acquiring	v	/əˈkwaɪərɪŋ/	thu hút, giành được	acquiring new clients	acquire customers, acquire knowledge
sustainable	adj	/səˈsteɪnəbl/	bền vững	sustainable growth	sustainable development, sustainable business
demographics	n	/ˌdeməˈɡræfɪks/	nhân khẩu học	identifying the specific demographics	target demographics, demographic data
tailor	v	/ˈteɪlə(r)/	điều chỉnh cho phù hợp	tailor your marketing messages	tailor-made, tailor services
networking	n	/ˈnetwɜːkɪŋ/	xây dựng mạng lưới quan hệ	Networking remains one of the most powerful tools	business networking, networking events
credibility	n	/ˌkredəˈbɪləti/	độ tin cậy	builds trust and credibility	establish credibility, credibility issues
testimonials	n	/ˌtestɪˈməʊniəlz/	lời chứng thực, đánh giá tích cực	Include testimonials from satisfied clients	customer testimonials, video testimonials
showcase	v	/ˈʃəʊkeɪs/	trưng bày, thể hiện	showcases your knowledge	showcase talent, showcase products
authority	n	/ɔːˈθɒrəti/	uy tín, quyền lực	build authority in your field	establish authority, authority figure
referrals	n	/rɪˈfɜːrəlz/	sự giới thiệu	Customer referrals represent one of the most cost-effective sources	referral program, customer referrals
touchpoints	n	/ˈtʌtʃpɔɪnts/	điểm tiếp xúc	need multiple touchpoints	customer touchpoints, brand touchpoints
persistence	n	/pəˈsɪstəns/	sự kiên trì	importance of follow-up and persistence	show persistence, with persistence

Passage 2 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
profound	adj	/prəˈfaʊnd/	sâu sắc, to lớn	undergone a profound transformation	profound impact, profound effect
proliferation	n	/prəˌlɪfəˈreɪʃn/	sự gia tăng nhanh chóng	proliferation of digital technologies	nuclear proliferation, proliferation of weapons
paramount	adj	/ˈpærəmaʊnt/	tối quan trọng, tối thượng	has become paramount for businesses	of paramount importance, paramount concern
nuanced	adj	/ˈnjuːɑːnst/	tinh tế, nhiều sắc thái	requires a nuanced understanding	nuanced approach, nuanced view
reciprocity	n	/ˌresɪˈprɒsəti/	sự có đi có lại	the psychological concept of reciprocity	principle of reciprocity, reciprocity norm
innate	adj	/ɪˈneɪt/	bẩm sinh,타고난	possess an innate tendency	innate ability, innate characteristics
strategically	adv	/strəˈtiːdʒɪkli/	một cách chiến lược	when strategically applied	strategically placed, think strategically
manipulative	adj	/məˈnɪpjələtɪv/	mang tính thao túng	detecting manipulative tactics	manipulative behavior, manipulative person
leverage	v	/ˈliːvərɪdʒ/	tận dụng, khai thác	Businesses can leverage social proof	leverage technology, leverage resources
amplified	v	/ˈæmplɪfaɪd/	khuếch đại, tăng cường	has amplified the impact	amplify sound, amplify effects
intangible	adj	/ɪnˈtændʒəbl/	vô hình, không rõ ràng	Services are inherently intangible	intangible assets, intangible benefits
mitigate	v	/ˈmɪtɪɡeɪt/	giảm thiểu	mitigate this challenge	mitigate risks, mitigate damage
scarcity	n	/ˈskeəsəti/	sự khan hiếm	perceived scarcity	scarcity of resources, water scarcity
calibration	n	/ˌkælɪˈbreɪʃn/	sự điều chỉnh cẩn thận	requires careful calibration	calibration process, need calibration
receptive	adj	/rɪˈseptɪv/	sẵn sàng tiếp nhận	when they are most receptive	receptive audience, receptive to ideas

Passage 3 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
unprecedented	adj	/ʌnˈpresɪdentɪd/	chưa từng có	unprecedented levels of disruption	unprecedented growth, unprecedented crisis
volatility	n	/ˌvɒləˈtɪləti/	tính biến động	disruption, volatility, and technological innovation	market volatility, price volatility
convergence	n	/kənˈvɜːdʒəns/	sự hội tụ	The convergence of artificial intelligence	convergence of technology, cultural convergence
paradigms	n	/ˈpærədaɪmz/	mô hình, khuôn mẫu	altering the paradigms	paradigm shift, new paradigm
multifaceted	adj	/ˌmʌltiˈfæsɪtɪd/	nhiều mặt, đa diện	has created a multifaceted landscape	multifaceted approach, multifaceted problem
consequential	adj	/ˌkɒnsɪˈkwenʃl/	quan trọng, có hậu quả	one of the most consequential developments	consequential decision, consequential changes
imperceptible	adj	/ˌɪmpəˈseptəbl/	không thể cảm nhận được	would be imperceptible to human analysts	imperceptible changes, almost imperceptible
adherence	n	/ədˈhɪərəns/	sự tuân thủ	adherence to evolving regulatory frameworks	adherence to rules, strict adherence
myopically	adv	/maɪˈɒpɪkli/	một cách cận thị, thiển cận	focusing myopically on the immediate revenue	think myopically, act myopically
longitudinal	adj	/ˌlɒndʒɪˈtjuːdɪnl/	theo chiều dọc, dài hạn	This longitudinal perspective	longitudinal study, longitudinal data
warrant	v	/ˈwɒrənt/	đáng được, biện minh cho	which client segments warrant intensive efforts	warrant attention, warrant investigation
proliferation	n	/prəˌlɪfəˈreɪʃn/	sự gia tăng nhanh chóng	The proliferation of communication channels	nuclear proliferation, rapid proliferation
bewildering	adj	/bɪˈwɪldərɪŋ/	gây bối rối, khó hiểu	a bewildering array of touchpoints	bewildering variety, bewildering complexity
orchestrated	adj	/ˈɔːkɪstreɪtɪd/	được điều phối cẩn thận	carefully orchestrated integration strategies	well-orchestrated, orchestrated campaign
culminating	v	/ˈkʌlmɪneɪtɪŋ/	đỉnh điểm, kết thúc	before culminating in conversion	culminate in, culminating point
burgeoning	adj	/ˈbɜːdʒənɪŋ/	đang phát triển nhanh	The burgeoning field of conversational marketing	burgeoning industry, burgeoning market
indispensable	adj	/ˌɪndɪˈspensəbl/	không thể thiếu	when human expertise becomes indispensable	indispensable tool, indispensable part
ethnographic	adj	/ˌeθnəˈɡræfɪk/	thuộc dân tộc học	demands deep ethnographic understanding	ethnographic research, ethnographic study
indigenous	adj	/ɪnˈdɪdʒənəs/	bản địa	entities possessing indigenous market knowledge	indigenous people, indigenous culture

---

Kết Bài

Chủ đề “How to get more clients” không chỉ quan trọng trong thực tế kinh doanh mà còn là một chủ đề phổ biến trong kỳ thi IELTS Reading. Qua bộ đề thi mẫu này, bạn đã được trải nghiệm đầy đủ ba mức độ khó từ Easy đến Hard, phản ánh chính xác cấu trúc của bài thi IELTS thật.

Ba passages đã cung cấp kiến thức toàn diện về client acquisition từ những chiến lược cơ bản như networking và content marketing (Passage 1), đến các nguyên lý tâm lý học tiêu dùng như reciprocity và social proof (Passage 2), cho đến những phân tích chuyên sâu về predictive analytics, customer lifetime value và conversational marketing (Passage 3). Độ phức tạp của từ vựng, cấu trúc câu và yêu cầu suy luận cũng tăng dần một cách tự nhiên.

Đáp án chi tiết kèm giải thích đã giúp bạn hiểu rõ cách paraphrase, cách định vị thông tin trong bài, và lý do tại sao một đáp án đúng hoặc sai. Những kỹ thuật này là chìa khóa để đạt band điểm cao trong IELTS Reading. Bảng từ vựng tổng hợp theo từng passage cung cấp cho bạn nguồn tài liệu quý báu để học từ vựng trong ngữ cảnh thực tế.

Hãy sử dụng bộ đề này như một công cụ luyện tập thực chiến, đặt mục tiêu hoàn thành trong 60 phút như thi thật, và phân tích kỹ những câu bạn làm sai để rút kinh nghiệm. Với sự luyện tập đều đặn và phương pháp đúng đắn, bạn hoàn toàn có thể đạt được band điểm mục tiêu trong IELTS Reading. Chúc bạn ôn tập hiệu quả và thành công trong kỳ thi IELTS sắp tới!