IELTS Reading: Top Digital Marketing Strategies – Đề Thi Mẫu Có Đáp Án Chi Tiết

Trong bối cảnh kinh tế số phát triển mạnh mẽ, digital marketing strategies đã trở thành một chủ đề phổ biến trong các kỳ thi IELTS Reading, đặc biệt trong 3 năm gần đây. Chủ đề này không chỉ xuất hiện trong các bài đọc về kinh doanh và công nghệ mà còn liên quan đến tâm lý tiêu dùng, truyền thông và xã hội hiện đại. Theo thống kê từ Cambridge IELTS và British Council, các đề thi về marketing, công nghệ và kinh doanh chiếm khoảng 20-25% tổng số passages trong IELTS Reading.

Bài viết này cung cấp một bộ đề thi IELTS Reading hoàn chỉnh với 3 passages theo đúng chuẩn quốc tế, từ mức độ dễ đến khó, giúp bạn làm quen với cấu trúc và nội dung thực tế của kỳ thi. Bạn sẽ được thực hành với 40 câu hỏi đa dạng bao gồm Multiple Choice, True/False/Not Given, Matching Headings, Summary Completion và nhiều dạng khác. Mỗi câu hỏi đều có đáp án chi tiết kèm giải thích về vị trí thông tin, kỹ thuật paraphrase và lý do tại sao đáp án đúng. Ngoài ra, bạn sẽ học được hơn 40 từ vựng quan trọng liên quan đến digital marketing, business và technology – những từ thường xuyên xuất hiện trong IELTS.

Đề thi này phù hợp với học viên có trình độ từ band 5.0 trở lên, đặc biệt hữu ích cho những ai đang hướng đến band 6.5-7.5 trở lên. Hãy lấy giấy bút, đặt đồng hồ 60 phút và bắt đầu luyện tập như thi thật!

Hướng Dẫn Làm Bài IELTS Reading

Tổng Quan Về IELTS Reading Test

IELTS Reading Test bao gồm 3 passages với tổng cộng 40 câu hỏi, thời gian hoàn thành là 60 phút. Điểm đặc biệt là bạn không có thời gian thêm để chuyển đáp án sang answer sheet, vì vậy cần quản lý thời gian hợp lý ngay từ đầu.

Phân bổ thời gian khuyến nghị:

• Passage 1 (Easy): 15-17 phút – Bài đọc dễ nhất với từ vựng đơn giản, câu hỏi trực tiếp
• Passage 2 (Medium): 18-20 phút – Độ khó trung bình, yêu cầu paraphrase và suy luận
• Passage 3 (Hard): 23-25 phút – Bài khó nhất với ngôn ngữ học thuật, câu hỏi phức tạp

Lưu ý quan trọng: Mỗi câu trả lời đúng được 1 điểm, không bị trừ điểm nếu sai. Do đó, hãy trả lời tất cả các câu hỏi, không bỏ trống.

Các Dạng Câu Hỏi Trong Đề Này

Đề thi mẫu này bao gồm 7 dạng câu hỏi phổ biến nhất trong IELTS Reading:

1. Multiple Choice – Câu hỏi trắc nghiệm nhiều lựa chọn
2. True/False/Not Given – Xác định thông tin đúng, sai hoặc không được đề cập
3. Matching Information – Nối thông tin với đoạn văn tương ứng
4. Matching Headings – Chọn tiêu đề phù hợp cho mỗi đoạn
5. Summary Completion – Điền từ vào đoạn tóm tắt
6. Sentence Completion – Hoàn thành câu với thông tin từ bài đọc
7. Short-answer Questions – Trả lời ngắn câu hỏi với số từ giới hạn

IELTS Reading Practice Test

PASSAGE 1 – The Evolution of Digital Marketing in Modern Business

Độ khó: Easy (Band 5.0-6.5)

Thời gian đề xuất: 15-17 phút

Digital marketing has revolutionized the way businesses interact with their customers, transforming traditional marketing approaches into dynamic, data-driven strategies. Over the past two decades, the shift from print advertisements and television commercials to online platforms has been nothing short of remarkable. Today, companies of all sizes rely on digital channels such as social media, search engines, and email to reach their target audiences with precision and efficiency.

The emergence of the internet in the 1990s marked the beginning of this transformation. Initially, businesses created simple websites that served as online brochures, providing basic information about their products and services. However, as technology advanced and internet penetration increased globally, companies began to recognize the potential of digital platforms not just for information sharing, but for direct engagement and sales. The introduction of search engine optimization (SEO) in the early 2000s was a game-changer, allowing businesses to improve their visibility on platforms like Google and Yahoo. Companies that mastered SEO techniques could appear at the top of search results, dramatically increasing their website traffic and potential customer base.

Social media platforms have played a pivotal role in shaping modern digital marketing strategies. Facebook, launched in 2004, initially served as a networking site for university students but quickly evolved into a powerful marketing tool. By 2010, businesses had realized that social media offered unprecedented opportunities for customer engagement and brand building. Unlike traditional advertising, which was essentially a one-way communication channel, social media enabled companies to have real-time conversations with their customers, address concerns immediately, and build loyal communities around their brands. Instagram, Twitter, LinkedIn, and later TikTok further expanded the possibilities, each platform offering unique features that catered to different demographics and marketing objectives.

Content marketing has emerged as another cornerstone of digital strategy. Rather than simply promoting products through direct advertisements, companies now invest heavily in creating valuable, relevant content that attracts and retains customers. This approach, sometimes called “inbound marketing,” focuses on providing information that solves problems or entertains audiences. A technology company, for instance, might publish detailed guides about troubleshooting common issues, while a fashion retailer could create style tips and trend forecasts. The goal is to establish the company as a trusted authority in its field, building relationships that eventually lead to sales. According to recent studies, content marketing generates three times as many leads as traditional outbound marketing but costs 62% less, making it an attractive option for businesses with limited budgets.

The rise of mobile technology has added another dimension to digital marketing. With smartphones becoming ubiquitous, people now access the internet primarily through mobile devices rather than desktop computers. This shift has forced marketers to adopt a “mobile-first” approach, ensuring that websites, emails, and advertisements are optimized for smaller screens and touch interfaces. Mobile marketing strategies include SMS campaigns, app-based promotions, and location-based services that can send targeted offers to customers when they are near a physical store. The integration of mobile payment systems has made it easier for customers to complete purchases directly from their phones, reducing friction in the buying process and increasing conversion rates.

Email marketing, despite being one of the oldest forms of digital communication, remains highly effective when done correctly. Modern email campaigns are far more sophisticated than the mass mailings of the past. Companies now use segmentation and personalization techniques to send tailored messages to different customer groups based on their preferences, purchase history, and behavior. Automated email sequences can nurture leads through the sales funnel, sending timely messages that guide potential customers toward making a purchase decision. The return on investment (ROI) for email marketing is impressive, with some studies suggesting that businesses earn an average of $42 for every dollar spent on email campaigns.

Influencer marketing represents a relatively new strategy that has gained tremendous popularity, particularly among younger demographics. Rather than relying solely on celebrity endorsements, which can be prohibitively expensive, brands now partner with social media influencers who have engaged followings in specific niches. These influencers, who might have audiences ranging from thousands to millions, create authentic content featuring products in ways that resonate with their followers. The key advantage of this approach is perceived authenticity – recommendations from influencers often feel more genuine than traditional advertisements, leading to higher trust and purchase intent among consumers.

As digital marketing continues to evolve, businesses must stay informed about emerging trends and technologies. Artificial intelligence and machine learning are beginning to transform how companies analyze customer data and predict behavior. Video marketing is becoming increasingly important, with platforms like YouTube and TikTok dominating content consumption. Voice search optimization is another growing concern as smart speakers become common in households. The companies that succeed in this rapidly changing landscape will be those that remain flexible, continuously experiment with new approaches, and always keep their customers’ needs at the center of their strategies.

Questions 1-5

Choose the correct letter, A, B, C, or D.

1. According to the passage, what was the initial purpose of business websites in the 1990s?
   A. To sell products directly online
   B. To provide basic information like online brochures
   C. To engage with customers in real-time
   D. To replace traditional advertising completely

2. What made search engine optimization (SEO) a “game-changer” for businesses?
   A. It reduced the cost of website development
   B. It eliminated the need for traditional marketing
   C. It helped companies appear at the top of search results
   D. It made websites load faster

3. How did social media differ from traditional advertising according to the passage?
   A. Social media was cheaper to use
   B. Social media allowed two-way communication with customers
   C. Social media reached more people globally
   D. Social media required less technical knowledge

4. What is the main goal of content marketing?
   A. To directly promote products through advertisements
   B. To reduce marketing costs significantly
   C. To establish the company as a trusted authority
   D. To compete with social media platforms

5. According to the passage, what has forced marketers to adopt a “mobile-first” approach?
   A. The decreasing cost of smartphones
   B. Government regulations on digital advertising
   C. People primarily accessing internet through mobile devices
   D. The failure of desktop-based marketing strategies

Questions 6-9

Do the following statements agree with the information given in the passage?

Write:

• TRUE if the statement agrees with the information
• FALSE if the statement contradicts the information
• NOT GIVEN if there is no information on this

6. Facebook was originally designed specifically as a marketing platform for businesses.

7. Content marketing is more cost-effective than traditional outbound marketing.

8. Email marketing is no longer effective in the modern digital landscape.

9. All influencers have millions of followers on social media platforms.

Questions 10-13

Complete the sentences below.

Choose NO MORE THAN THREE WORDS from the passage for each answer.

10. Modern email campaigns use _____ to send customized messages to different customer groups.

11. The advantage of influencer marketing is the _____ of recommendations compared to traditional advertisements.

12. Companies are now using _____ to analyze customer data and predict future behavior.

13. Businesses that succeed in digital marketing must remain _____ and continuously try new approaches.

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PASSAGE 2 – Strategic Approaches to Digital Marketing Success

Độ khó: Medium (Band 6.0-7.5)

Thời gian đề xuất: 18-20 phút

The landscape of digital marketing has become increasingly sophisticated, demanding that businesses develop comprehensive strategies that integrate multiple channels and tactics. While individual marketing tools like social media or email campaigns can produce results in isolation, the most successful companies are those that create cohesive, multi-channel approaches where different elements work synergistically to achieve overarching business objectives. This strategic integration requires not only technical expertise but also a deep understanding of customer psychology, data analytics, and market dynamics.

One of the most fundamental principles of effective digital marketing is the development of a clear customer persona. Rather than attempting to appeal to everyone, successful marketers identify specific target audiences and create detailed profiles that include demographic information, behavioral patterns, pain points, and aspirations. These personas guide all subsequent marketing decisions, from the tone of messaging to the choice of platforms. For instance, a company targeting millennials interested in sustainable fashion would adopt a very different approach than one focused on corporate executives seeking luxury business attire. The persona development process typically involves extensive market research, including surveys, interviews, and analysis of existing customer data. Companies that invest time in understanding their audiences at this granular level consistently outperform those that rely on generic, one-size-fits-all approaches.

The concept of the customer journey has become central to modern digital marketing strategy. This framework recognizes that potential customers move through distinct stages – awareness, consideration, conversion, and loyalty – before and after making a purchase. Each stage requires different types of content and engagement strategies. During the awareness stage, the goal is to capture attention and introduce the brand to potential customers who may not even realize they have a need for the product or service. Educational content, such as blog posts, infographics, and videos, works well at this stage. As prospects move into the consideration phase, they begin actively evaluating options, making comparative content like case studies, product demonstrations, and customer testimonials more effective. The conversion stage demands clear calls to action, special offers, and removal of any friction points in the purchasing process. Finally, the loyalty stage focuses on retention and advocacy, using strategies like loyalty programs, exclusive content, and community building to transform customers into brand ambassadors.

Data analytics has become the backbone of successful digital marketing, enabling companies to move beyond intuition and make evidence-based decisions. Modern marketing platforms generate vast amounts of data about customer behavior, campaign performance, and market trends. However, the mere collection of data is insufficient; what distinguishes high-performing organizations is their ability to analyze this information and extract actionable insights. Key performance indicators (KPIs) such as conversion rates, customer acquisition costs, lifetime customer value, and return on ad spend provide quantifiable measures of marketing effectiveness. A/B testing – the practice of comparing two versions of a marketing element to determine which performs better – has become standard practice for optimizing everything from email subject lines to landing page designs. Companies that embrace a “test and learn” culture, where experimentation is encouraged and failures are viewed as learning opportunities, tend to discover innovative strategies that give them competitive advantages.

The integration of artificial intelligence and machine learning into digital marketing platforms represents one of the most significant recent developments in the field. These technologies enable unprecedented levels of personalization and automation. Predictive analytics can forecast which customers are most likely to make purchases, allowing marketers to allocate resources more efficiently. Chatbots powered by natural language processing can provide instant customer service, answering questions and resolving issues 24/7 without human intervention. Programmatic advertising uses algorithms to automatically purchase and place ads in front of target audiences at optimal times and locations. While these technological advances offer tremendous benefits, they also raise important questions about privacy, data security, and the ethical use of consumer information. Progressive companies are finding ways to leverage AI capabilities while maintaining transparency and respecting customer privacy preferences.

Content diversification has emerged as a critical strategy in an increasingly crowded digital marketplace. Text-based content, while still important, is no longer sufficient on its own. Modern audiences expect variety in how information is presented. Video content has experienced explosive growth, with platforms like YouTube reporting over 500 hours of video uploaded every minute. Short-form videos, particularly on platforms like TikTok and Instagram Reels, have proven especially effective at capturing attention in an age of diminishing attention spans. Podcasts have carved out their own niche, offering audiences the ability to consume content while multitasking. Interactive content such as quizzes, calculators, and assessments generate higher engagement rates than passive content by actively involving the audience. Augmented reality (AR) experiences, which overlay digital information onto the physical world, are beginning to emerge as tools for product visualization, allowing customers to virtually “try before they buy.” Companies that master multiple content formats and understand which types resonate with different audience segments position themselves for sustained success.

The importance of brand storytelling in digital marketing cannot be overstated. In an era where consumers are bombarded with thousands of marketing messages daily, those that tell compelling stories cut through the noise and create emotional connections. Rather than simply listing product features, effective storytelling explains how a product or service fits into customers’ lives, solves their problems, or helps them achieve their aspirations. The most powerful brand stories often incorporate elements of authenticity, vulnerability, and purpose. Companies that articulate clear missions beyond profit-making – whether environmental sustainability, social justice, or community support – often forge deeper connections with customers who share those values. This alignment between brand values and customer values creates loyalty that transcends transactional relationships.

One challenge that continues to perplex digital marketers is the fragmentation of media consumption. Gone are the days when reaching a mass audience required only buying television advertising during prime time. Today’s consumers access content across dozens of platforms and devices, often engaging with multiple screens simultaneously. This media fragmentation necessitates an omnichannel marketing approach that provides consistent brand experiences across all touchpoints. A customer might first discover a brand through a social media post, research it via search engine, read reviews on a third-party website, visit a physical store, and finally make a purchase through a mobile app. Each of these interactions must be seamlessly connected, with information and branding consistent throughout. Companies that successfully implement omnichannel strategies see significantly higher customer retention rates and lifetime values compared to those with disjointed, siloed approaches.

Questions 14-18

Choose the correct letter, A, B, C, or D.

14. What distinguishes the most successful digital marketing companies according to the passage?
    A. They use the most expensive marketing tools
    B. They create integrated multi-channel strategies
    C. They focus exclusively on social media
    D. They hire the largest marketing teams

15. The purpose of creating customer personas is to:
    A. Replace the need for market research
    B. Appeal to the broadest possible audience
    C. Guide marketing decisions for specific target groups
    D. Reduce marketing costs significantly

16. According to the passage, what type of content works best during the awareness stage?
    A. Special discount offers
    B. Educational content like blog posts
    C. Customer testimonials
    D. Loyalty program information

17. What do high-performing organizations do differently with data?
    A. They collect more data than competitors
    B. They store data for longer periods
    C. They analyze data to extract actionable insights
    D. They share data with more departments

18. The passage suggests that AI in marketing raises concerns about:
    A. The cost of implementation
    B. Privacy and ethical use of data
    C. The replacement of all human marketers
    D. The accuracy of predictions

Questions 19-23

Complete the summary below.

Choose NO MORE THAN TWO WORDS from the passage for each answer.

The customer journey consists of four distinct stages: awareness, consideration, conversion, and 19) . Each stage requires different engagement strategies. During consideration, 20) such as case studies work effectively. The conversion stage requires removing 21) from the purchasing process. Modern digital marketing relies heavily on 22) , which helps companies make evidence-based decisions. The practice of 23) _____ involves comparing two versions of a marketing element to optimize performance.

Questions 24-26

Do the following statements agree with the information given in the passage?

Write:

• YES if the statement agrees with the views of the writer
• NO if the statement contradicts the views of the writer
• NOT GIVEN if it is impossible to say what the writer thinks about this

24. Text-based content alone is sufficient for modern digital marketing success.

25. Brand storytelling helps create emotional connections with consumers by focusing on product features.

26. Omnichannel marketing strategies result in higher customer retention rates than siloed approaches.

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PASSAGE 3 – The Future Trajectory of Digital Marketing: Emerging Technologies and Paradigm Shifts

Độ khó: Hard (Band 7.0-9.0)

Thời gian đề xuất: 23-25 phút

The digital marketing ecosystem is experiencing a period of unprecedented transformation, driven by technological innovations that are fundamentally altering the relationship between brands and consumers. As we progress further into the third decade of the 21st century, several convergent trends are reshaping the field in ways that challenge conventional wisdom and demand new conceptual frameworks for understanding marketing effectiveness. The acceleration of technological change, combined with evolving consumer expectations regarding privacy, authenticity, and corporate responsibility, has created an environment where adaptability and foresight are not merely advantageous but essential for organizational survival.

Công Nghệ Và Xu Hướng Digital Marketing Trong Tương Lai

Artificial intelligence has transcended its initial role as a marginal optimization tool to become a transformative force that permeates virtually every aspect of digital marketing strategy and execution. The sophistication of modern AI systems enables capabilities that would have seemed fantastical mere years ago. Natural language generation algorithms can now produce marketing copy that is virtually indistinguishable from human-written content, dynamically tailored to individual recipients based on their demographic characteristics, browsing history, and predicted preferences. Computer vision technology analyzes images and videos at scale, enabling brands to understand how their products appear in user-generated content across social platforms and to identify micro-influencers whose authentic endorsements might prove more valuable than celebrity partnerships. Perhaps most significantly, reinforcement learning systems are beginning to autonomously optimize marketing campaigns, making thousands of micro-adjustments in real-time based on performance data, effectively creating a form of “algorithmic creativity” that augments human decision-making.

However, the proliferation of AI in marketing has precipitated a backlash centered on concerns about privacy, manipulation, and the commodification of human attention. Consumers are becoming increasingly aware of the extent to which their online behavior is monitored, analyzed, and monetized. High-profile data breaches and revelations about unethical data practices have eroded trust in many digital platforms. Regulatory responses, including the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA), have begun to circumscribe the ability of companies to collect and utilize consumer data without explicit consent. This evolving regulatory landscape presents both challenges and opportunities for marketers. Those who adopt a privacy-first approach, transparently communicating data practices and empowering consumers with meaningful control over their information, can differentiate themselves from competitors and build trust-based relationships. Conversely, companies that persist with opaque or manipulative practices face not only regulatory penalties but also potential reputational damage that can be devastating in an era of social media amplification.

The emergence of voice-activated interfaces and conversational commerce represents another significant shift in digital marketing paradigms. The proliferation of smart speakers and voice assistants has created new touchpoints for brand interaction, but these interfaces operate under fundamentally different constraints than visual, screen-based platforms. Voice search queries tend to be longer and more conversational than typed searches, necessitating adjustments to SEO strategies. Moreover, voice assistants typically provide only a single answer to queries rather than a list of options, creating a “winner-takes-all” dynamic where securing the top position becomes even more critical. Some analysts predict that the future of e-commerce will increasingly occur through ambient computing – purchases made via voice commands, automatic reordering systems, and AI assistants that anticipate needs before consumers explicitly articulate them. This shift toward frictionless commerce promises convenience but also raises questions about consumer autonomy and the potential for algorithmic bias to shape purchasing decisions in ways that may not align with consumer interests.

Blockchain technology, while primarily associated with cryptocurrencies, holds potential implications for digital marketing that are only beginning to be explored. The technology’s capacity to create transparent, immutable records could address longstanding issues in digital advertising, such as ad fraud, lack of transparency in programmatic advertising supply chains, and disputes over attribution. Some proponents envision a future where blockchain enables consumers to own and monetize their personal data, opting in to share information with brands in exchange for tokens or rewards. This inversion of the current model – where large platforms aggregate user data and sell access to advertisers – could redistribute value and create new dynamics in the relationship between consumers and brands. However, blockchain adoption faces significant hurdles, including scalability issues, energy consumption concerns, and the inertia of existing systems and business models. Whether blockchain will prove to be truly transformative for digital marketing or remain a niche application is a question that the coming decade will likely resolve.

The concept of the “metaverse” – persistent, shared virtual environments where users interact via digital avatars – has captured considerable attention and investment from major technology companies. While the term itself is somewhat nebulous and its ultimate manifestation remains uncertain, the underlying trend toward immersive digital experiences has clear implications for marketing. Virtual reality (VR) and augmented reality (AR) technologies are already being deployed for applications ranging from virtual showrooms to AR-enhanced product packaging that comes to life when viewed through a smartphone camera. As these technologies mature and become more accessible, they promise to create entirely new categories of marketing experiences. A fashion brand might host a virtual runway show in a digital space where attendees from around the world can interact with each other and purchase items for both their real-world wardrobes and digital avatars. An automotive manufacturer could offer immersive test drives that allow potential customers to experience vehicles in varied conditions without leaving their homes. The key challenge for marketers will be creating experiences that provide genuine value rather than being perceived as gimmicks or intrusions into digital spaces that users value for social connection and entertainment.

Sustainability and corporate social responsibility have evolved from peripheral concerns to central considerations in digital marketing strategy, particularly for brands targeting younger demographics. Studies consistently show that Generation Z and millennial consumers prefer to purchase from companies that demonstrate authentic commitment to environmental and social causes. However, these audiences are also highly attuned to “greenwashing” – superficial sustainability claims unsupported by substantive action. Digital platforms have empowered consumers to investigate corporate practices and mobilize collective action against companies perceived as hypocritical or harmful. A single viral social media post exposing contradictions between a brand’s marketing claims and its actual practices can trigger boycotts and lasting reputational damage. Consequently, effective digital marketing increasingly requires substantive alignment between brand messaging and organizational behavior. Companies that genuinely embed sustainability and social responsibility into their operations, then communicate these efforts transparently, can forge powerful connections with value-aligned consumers. This shift represents a maturation of the relationship between businesses and society, where marketing serves not merely to sell products but to articulate and demonstrate organizational purpose.

The democratization of marketing technology has created both opportunities and challenges for businesses of all sizes. Sophisticated marketing automation platforms, analytics tools, and content creation resources that were once accessible only to large corporations with substantial budgets are now available to small businesses and even individual entrepreneurs. This leveling of the playing field enables innovation and competition but also intensifies the challenge of cutting through noise in an increasingly crowded digital environment. As barriers to entry diminish, differentiation becomes more difficult, and success increasingly depends on factors like creativity, authentic brand identity, and deep customer understanding rather than technological superiority alone. Paradoxically, as digital marketing tools become more accessible, the strategic thinking and creative execution that determine how these tools are employed become more valuable.

Looking forward, the trajectory of digital marketing will likely be characterized by continued technological advancement coupled with growing emphasis on authenticity, privacy, and value creation. The most successful marketers will be those who view technology not as an end in itself but as a means to facilitate genuine connections between brands and consumers. They will balance the efficiency and personalization enabled by AI and data analytics with respect for consumer autonomy and privacy. They will embrace emerging platforms and formats while maintaining coherent brand identities across channels. Most importantly, they will recognize that at its core, marketing remains fundamentally about understanding human needs and desires, telling compelling stories, and creating value – imperatives that transcend any particular technological moment.

Questions 27-31

Choose the correct letter, A, B, C, or D.

27. According to the passage, AI in digital marketing has evolved to:
    A. Replace all human marketing roles
    B. Function as a marginal optimization tool
    C. Become a transformative force across all marketing aspects
    D. Primarily focus on social media management

28. The backlash against AI proliferation in marketing is mainly centered on concerns about:
    A. The cost of implementing AI systems
    B. Privacy, manipulation, and commodification of attention
    C. The complexity of AI algorithms
    D. Competition between technology companies

29. What creates a “winner-takes-all” dynamic in voice search?
    A. The high cost of voice-activated devices
    B. Voice assistants typically providing only one answer
    C. Consumer preference for visual interfaces
    D. Limited availability of voice technology

30. How could blockchain technology potentially transform digital marketing?
    A. By making all advertising free
    B. By eliminating the need for marketers
    C. By enabling consumers to own and monetize their personal data
    D. By replacing social media platforms

31. According to the passage, Generation Z and millennial consumers:
    A. Are less concerned about sustainability than previous generations
    B. Prefer companies with authentic commitment to social causes
    C. Do not research corporate practices before purchasing
    D. Respond positively to all sustainability claims

Questions 32-36

Complete the sentences below.

Choose NO MORE THAN THREE WORDS from the passage for each answer.

32. Modern natural language generation algorithms can produce marketing copy that is barely distinguishable from _____.

33. Companies adopting a _____ approach can build trust-based relationships with consumers by transparently communicating data practices.

34. Voice search queries tend to be longer and more _____ compared to typed searches.

35. The democratization of marketing technology has created a _____ where small businesses can now compete with large corporations.

36. Successful marketers will view technology as a _____ between brands and consumers rather than an end in itself.

Questions 37-40

Do the following statements agree with the claims of the writer in the passage?

Write:

• YES if the statement agrees with the claims of the writer
• NO if the statement contradicts the claims of the writer
• NOT GIVEN if it is impossible to say what the writer thinks about this

37. Reinforcement learning systems can currently optimize marketing campaigns without any human input.

38. All major technology companies have successfully implemented blockchain technology in their marketing operations.

39. Virtual reality and augmented reality technologies are already being used for marketing applications like virtual showrooms.

40. As marketing technology becomes more accessible, strategic thinking becomes less important for success.

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Answer Keys – Đáp Án

PASSAGE 1: Questions 1-13

1. B
2. C
3. B
4. C
5. C
6. FALSE
7. TRUE
8. FALSE
9. FALSE
10. segmentation and personalization (techniques)
11. perceived authenticity
12. artificial intelligence (and machine learning)
13. flexible

PASSAGE 2: Questions 14-26

14. B
15. C
16. B
17. C
18. B
19. loyalty
20. comparative content
21. friction points
22. data analytics
23. A/B testing
24. NO
25. NO
26. YES

PASSAGE 3: Questions 27-40

27. C
28. B
29. B
30. C
31. B
32. human-written content
33. privacy-first
34. conversational
35. leveling of the playing field
36. means to facilitate genuine connections
37. YES
38. NOT GIVEN
39. YES
40. NO

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Giải Thích Đáp Án Chi Tiết

Passage 1 – Giải Thích

Câu 1: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: initial purpose, business websites, 1990s
• Vị trí trong bài: Đoạn 2, dòng 1-3
• Giải thích: Bài đọc nói rõ “Initially, businesses created simple websites that served as online brochures, providing basic information about their products and services.” Đây là paraphrase của đáp án B. Các đáp án khác không phù hợp vì bài không đề cập đến việc bán hàng trực tuyến (A), tương tác real-time (C) hay thay thế hoàn toàn quảng cáo truyền thống (D) trong giai đoạn đầu.

Câu 2: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: SEO, game-changer
• Vị trí trong bài: Đoạn 2, dòng 6-8
• Giải thích: Câu “Companies that mastered SEO techniques could appear at the top of search results, dramatically increasing their website traffic” giải thích tại sao SEO là game-changer. Đáp án C trực tiếp phản ánh thông tin này.

Câu 3: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: social media differ, traditional advertising
• Vị trí trong bài: Đoạn 3, dòng 5-7
• Giải thích: Bài viết chỉ rõ “Unlike traditional advertising, which was essentially a one-way communication channel, social media enabled companies to have real-time conversations with their customers.” Đây chính là đáp án B – cho phép giao tiếp hai chiều.

Câu 4: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: main goal, content marketing
• Vị trí trong bài: Đoạn 4, dòng 6-7
• Giải thích: Câu “The goal is to establish the company as a trusted authority in its field” nêu rõ mục tiêu chính của content marketing, tương ứng với đáp án C.

Câu 5: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: mobile-first approach, forced marketers
• Vị trí trong bài: Đoạn 5, dòng 1-3
• Giải thích: Bài đọc giải thích “With smartphones becoming ubiquitous, people now access the internet primarily through mobile devices rather than desktop computers. This shift has forced marketers to adopt a ‘mobile-first’ approach.” Đáp án C phản ánh chính xác nguyên nhân này.

Câu 6: FALSE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: Facebook, originally designed, marketing platform
• Vị trí trong bài: Đoạn 3, dòng 1-2
• Giải thích: Bài viết nói “Facebook, launched in 2004, initially served as a networking site for university students but quickly evolved into a powerful marketing tool.” Điều này mâu thuẫn với phát biểu rằng Facebook được thiết kế đặc biệt làm nền tảng marketing ngay từ đầu.

Câu 7: TRUE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: content marketing, cost-effective, traditional outbound marketing
• Vị trí trong bài: Đoạn 4, dòng 8-9
• Giải thích: Câu “content marketing generates three times as many leads as traditional outbound marketing but costs 62% less” chứng minh content marketing hiệu quả về chi phí hơn, phù hợp với phát biểu.

Câu 8: FALSE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: email marketing, no longer effective
• Vị trí trong bài: Đoạn 6, dòng 1
• Giải thích: Bài viết khẳng định “Email marketing, despite being one of the oldest forms of digital communication, remains highly effective when done correctly.” Điều này trái ngược với phát biểu.

Câu 9: FALSE

• Dạng câu hỏi: True/False/Not Given
• Từ khóa: all influencers, millions of followers
• Vị trí trong bài: Đoạn 7, dòng 3-4
• Giải thích: Bài đọc nói “These influencers, who might have audiences ranging from thousands to millions” cho thấy không phải tất cả influencers đều có hàng triệu followers.

Câu 10: segmentation and personalization (techniques)

• Dạng câu hỏi: Sentence Completion
• Từ khóa: modern email campaigns, customized messages, customer groups
• Vị trí trong bài: Đoạn 6, dòng 3-4
• Giải thích: Câu “Companies now use segmentation and personalization techniques to send tailored messages to different customer groups” cung cấp đáp án chính xác.

Câu 11: perceived authenticity

• Dạng câu hỏi: Sentence Completion
• Từ khóa: advantage, influencer marketing, recommendations
• Vị trí trong bài: Đoạn 7, dòng 5-7
• Giải thích: Cụm “The key advantage of this approach is perceived authenticity – recommendations from influencers often feel more genuine than traditional advertisements” cho thấy đáp án.

Câu 12: artificial intelligence (and machine learning)

• Dạng câu hỏi: Sentence Completion
• Từ khóa: analyze customer data, predict behavior
• Vị trí trong bài: Đoạn 8, dòng 1-2
• Giải thích: Câu “Artificial intelligence and machine learning are beginning to transform how companies analyze customer data and predict behavior” cung cấp thông tin cần thiết.

Câu 13: flexible

• Dạng câu hỏi: Sentence Completion
• Từ khóa: companies succeed, continuously experiment
• Vị trí trong bài: Đoạn 8, dòng 5-7
• Giải thích: Câu cuối cùng nói “The companies that succeed… will be those that remain flexible, continuously experiment with new approaches” cung cấp đáp án.

Passage 2 – Giải Thích

Câu 14: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: most successful companies, distinguishes
• Vị trí trong bài: Đoạn 1, dòng 2-4
• Giải thích: Bài đọc khẳng định “the most successful companies are those that create cohesive, multi-channel approaches where different elements work synergistically.” Đây chính là integrated multi-channel strategies.

Câu 15: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: purpose, customer personas
• Vị trí trong bài: Đoạn 2, dòng 3-5
• Giải thích: Câu “These personas guide all subsequent marketing decisions, from the tone of messaging to the choice of platforms” giải thích mục đích của personas là hướng dẫn quyết định marketing cho nhóm đối tượng cụ thể.

Câu 16: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: awareness stage, content type
• Vị trí trong bài: Đoạn 3, dòng 4-6
• Giải thích: Bài viết nói rõ “During the awareness stage… Educational content, such as blog posts, infographics, and videos, works well at this stage.”

Câu 17: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: high-performing organizations, data
• Vị trí trong bài: Đoạn 4, dòng 3-5
• Giải thích: Câu “what distinguishes high-performing organizations is their ability to analyze this information and extract actionable insights” chỉ ra sự khác biệt chính.

Câu 18: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: AI in marketing, concerns
• Vị trí trong bài: Đoạn 5, dòng 7-8
• Giải thích: Bài đọc nêu rõ “they also raise important questions about privacy, data security, and the ethical use of consumer information.”

Câu 19: loyalty

• Dạng câu hỏi: Summary Completion
• Từ khóa: customer journey, four stages
• Vị trí trong bài: Đoạn 3, dòng 2
• Giải thích: Bài viết liệt kê “awareness, consideration, conversion, and loyalty” là bốn giai đoạn.

Câu 20: comparative content

• Dạng câu hỏi: Summary Completion
• Từ khóa: consideration stage, case studies
• Vị trí trong bài: Đoạn 3, dòng 6-7
• Giải thích: Câu “As prospects move into the consideration phase… making comparative content like case studies… more effective” cung cấp đáp án.

Câu 21: friction points

• Dạng câu hỏi: Summary Completion
• Từ khóa: conversion stage, removing
• Vị trí trong bài: Đoạn 3, dòng 8
• Giải thích: Bài viết đề cập “removal of any friction points in the purchasing process” ở giai đoạn conversion.

Câu 22: data analytics

• Dạng câu hỏi: Summary Completion
• Từ khóa: modern digital marketing, evidence-based decisions
• Vị trí trong bài: Đoạn 4, dòng 1-2
• Giải thích: Câu “Data analytics has become the backbone of successful digital marketing, enabling companies to move beyond intuition and make evidence-based decisions” cho thấy vai trò của data analytics.

Câu 23: A/B testing

• Dạng câu hỏi: Summary Completion
• Từ khóa: comparing two versions, optimize performance
• Vị trí trong bài: Đoạn 4, dòng 7-8
• Giải thích: Định nghĩa “A/B testing – the practice of comparing two versions of a marketing element to determine which performs better” khớp với mô tả.

Câu 24: NO

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: text-based content alone, sufficient
• Vị trí trong bài: Đoạn 6, dòng 1-2
• Giải thích: Bài viết nói “Text-based content, while still important, is no longer sufficient on its own,” mâu thuẫn trực tiếp với phát biểu.

Câu 25: NO

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: brand storytelling, emotional connections, product features
• Vị trí trong bài: Đoạn 7, dòng 3-4
• Giải thích: Bài đọc khẳng định “Rather than simply listing product features, effective storytelling explains how a product or service fits into customers’ lives,” cho thấy storytelling không tập trung vào product features.

Câu 26: YES

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: omnichannel strategies, higher retention rates
• Vị trí trong bài: Đoạn 8, dòng 8-9
• Giải thích: Câu cuối đoạn 8 nói “Companies that successfully implement omnichannel strategies see significantly higher customer retention rates” ủng hộ phát biểu này.

Passage 3 – Giải Thích

Câu 27: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: AI in digital marketing, evolved
• Vị trí trong bài: Đoạn 2, dòng 1-2
• Giải thích: Câu “Artificial intelligence has transcended its initial role as a marginal optimization tool to become a transformative force that permeates virtually every aspect of digital marketing strategy and execution” mô tả sự tiến hóa của AI.

Câu 28: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: backlash, AI proliferation, concerns
• Vị trí trong bài: Đoạn 3, dòng 1-2
• Giải thích: Bài viết nêu rõ “the proliferation of AI in marketing has precipitated a backlash centered on concerns about privacy, manipulation, and the commodification of human attention.”

Câu 29: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: winner-takes-all dynamic, voice search
• Vị trí trong bài: Đoạn 4, dòng 4-6
• Giải thích: Câu “voice assistants typically provide only a single answer to queries rather than a list of options, creating a ‘winner-takes-all’ dynamic” giải thích nguyên nhân.

Câu 30: C

• Dạng câu hỏi: Multiple Choice
• Từ khóa: blockchain, potentially transform
• Vị trí trong bài: Đoạn 5, dòng 4-6
• Giải thích: Bài đọc đề cập “Some proponents envision a future where blockchain enables consumers to own and monetize their personal data,” đây là tiềm năng chuyển đổi chính.

Câu 31: B

• Dạng câu hỏi: Multiple Choice
• Từ khóa: Generation Z, millennial consumers
• Vị trí trong bài: Đoạn 7, dòng 2-3
• Giải thích: Bài viết khẳng định “Generation Z and millennial consumers prefer to purchase from companies that demonstrate authentic commitment to environmental and social causes.”

Câu 32: human-written content

• Dạng câu hỏi: Sentence Completion
• Từ khóa: natural language generation, marketing copy, indistinguishable
• Vị trí trong bài: Đoạn 2, dòng 3-4
• Giải thích: Câu “Natural language generation algorithms can now produce marketing copy that is virtually indistinguishable from human-written content” cung cấp đáp án chính xác.

Câu 33: privacy-first

• Dạng câu hỏi: Sentence Completion
• Từ khóa: approach, trust-based relationships, transparently communicating
• Vị trí trong bài: Đoạn 3, dòng 8-9
• Giải thích: Bài viết nói “Those who adopt a privacy-first approach, transparently communicating data practices and empowering consumers… can differentiate themselves.”

Câu 34: conversational

• Dạng câu hỏi: Sentence Completion
• Từ khóa: voice search queries, longer
• Vị trí trong bài: Đoạn 4, dòng 2-3
• Giải thích: Câu “Voice search queries tend to be longer and more conversational than typed searches” cho thấy đáp án.

Câu 35: leveling of the playing field

• Dạng câu hỏi: Sentence Completion
• Từ khóa: democratization, small businesses compete
• Vị trí trong bài: Đoạn 8, dòng 3-4
• Giải thích: Cụm “This leveling of the playing field enables innovation and competition” mô tả hiệu ứng của việc dân chủ hóa công nghệ.

Câu 36: means to facilitate genuine connections

• Dạng câu hỏi: Sentence Completion
• Từ khóa: successful marketers, view technology
• Vị trí trong bài: Đoạn 9, dòng 2-3
• Giải thích: Câu “The most successful marketers will be those who view technology not as an end in itself but as a means to facilitate genuine connections between brands and consumers” cung cấp đáp án đầy đủ.

Câu 37: YES

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: reinforcement learning, optimize campaigns, without human input
• Vị trí trong bài: Đoạn 2, dòng 8-10
• Giải thích: Bài viết khẳng định “reinforcement learning systems are beginning to autonomously optimize marketing campaigns, making thousands of micro-adjustments in real-time,” cho thấy hệ thống có thể hoạt động tự động.

Câu 38: NOT GIVEN

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: all major technology companies, successfully implemented blockchain
• Vị trí trong bài: Đoạn 5
• Giải thích: Bài đọc chỉ thảo luận về tiềm năng của blockchain và các rào cản, không đề cập đến việc tất cả các công ty lớn đã triển khai thành công.

Câu 39: YES

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: VR and AR, already being used, virtual showrooms
• Vị trí trong bài: Đoạn 6, dòng 3-5
• Giải thích: Câu “Virtual reality (VR) and augmented reality (AR) technologies are already being deployed for applications ranging from virtual showrooms to AR-enhanced product packaging” xác nhận phát biểu này.

Câu 40: NO

• Dạng câu hỏi: Yes/No/Not Given
• Từ khóa: marketing technology accessible, strategic thinking less important
• Vị trí trong bài: Đoạn 8, dòng 6-8
• Giải thích: Bài viết nói “Paradoxically, as digital marketing tools become more accessible, the strategic thinking and creative execution that determine how these tools are employed become more valuable,” mâu thuẫn với phát biểu.

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Từ Vựng Quan Trọng Theo Passage

Passage 1 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
revolutionized	v	/ˌrevəˈluːʃənaɪzd/	cách mạng hóa, thay đổi hoàn toàn	Digital marketing has revolutionized the way businesses interact	revolutionize the industry/market
emergence	n	/ɪˈmɜːrdʒəns/	sự xuất hiện, ra đời	The emergence of the internet marked the beginning	the emergence of new technology
unprecedented	adj	/ʌnˈpresɪdentɪd/	chưa từng có, không có tiền lệ	social media offered unprecedented opportunities	unprecedented growth/success
engagement	n	/ɪnˈɡeɪdʒmənt/	sự tương tác, gắn kết	for customer engagement and brand building	customer engagement strategies
cornerstone	n	/ˈkɔːrnərstəʊn/	nền tảng, trụ cột	Content marketing has emerged as another cornerstone	cornerstone of success/strategy
inbound marketing	n	/ˈɪnbaʊnd ˈmɑːrkɪtɪŋ/	marketing hướng nội (thu hút khách hàng)	This approach, sometimes called “inbound marketing”	inbound marketing techniques
trusted authority	n phrase	/ˈtrʌstɪd ɔːˈθɒrəti/	nguồn đáng tin cậy, chuyên gia uy tín	establish the company as a trusted authority	become a trusted authority
ubiquitous	adj	/juːˈbɪkwɪtəs/	có mặt khắp nơi, phổ biến	With smartphones becoming ubiquitous	ubiquitous technology/presence
conversion rates	n phrase	/kənˈvɜːrʒn reɪts/	tỷ lệ chuyển đổi (khách hàng tiềm năng thành khách mua)	increasing conversion rates	improve/boost conversion rates
segmentation	n	/ˌseɡmenˈteɪʃn/	phân khúc, phân đoạn	use segmentation and personalization techniques	market segmentation
perceived authenticity	n phrase	/pərˈsiːvd ˌɔːθenˈtɪsəti/	tính chân thực được cảm nhận	The key advantage is perceived authenticity	maintain perceived authenticity
influencer	n	/ˈɪnfluənsər/	người có ảnh hưởng (trên mạng xã hội)	brands now partner with social media influencers	social media influencer

Passage 2 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
sophisticated	adj	/səˈfɪstɪkeɪtɪd/	tinh vi, phức tạp	has become increasingly sophisticated	sophisticated approach/system
comprehensive	adj	/ˌkɒmprɪˈhensɪv/	toàn diện, đầy đủ	develop comprehensive strategies	comprehensive strategy/plan
cohesive	adj	/kəʊˈhiːsɪv/	gắn kết, mạch lạc	create cohesive, multi-channel approaches	cohesive strategy/approach
synergistically	adv	/ˌsɪnərˈdʒɪstɪkli/	theo hiệu ứng cộng hưởng	where different elements work synergistically	work synergistically together
persona	n	/pərˈsəʊnə/	persona khách hàng, chân dung khách hàng	development of a clear customer persona	customer/buyer persona
granular	adj	/ˈɡrænjələr/	chi tiết, tỉ mỉ	understanding audiences at this granular level	granular data/level
friction points	n phrase	/ˈfrɪkʃn pɔɪnts/	điểm ma sát, rào cản (trong quy trình)	removal of any friction points in purchasing	identify/eliminate friction points
retention	n	/rɪˈtenʃn/	giữ chân, duy trì	loyalty stage focuses on retention	customer retention rate
brand ambassadors	n phrase	/brænd æmˈbæsədərz/	đại sứ thương hiệu	transform customers into brand ambassadors	become brand ambassadors
actionable insights	n phrase	/ˈækʃənəbl ˈɪnsaɪts/	thông tin có thể hành động được	extract actionable insights	generate actionable insights
key performance indicators	n phrase	/kiː pərˈfɔːrməns ˈɪndɪkeɪtərz/	chỉ số đo lường hiệu suất chính (KPIs)	Key performance indicators such as conversion rates	track key performance indicators
diversification	n	/daɪˌvɜːrsɪfɪˈkeɪʃn/	đa dạng hóa	Content diversification has emerged as critical	diversification strategy
diminishing	adj	/dɪˈmɪnɪʃɪŋ/	giảm dần, thu hẹp	in an age of diminishing attention spans	diminishing returns/resources
omnichannel	adj	/ˈɒmnɪtʃænl/	đa kênh (marketing qua nhiều kênh)	necessitates an omnichannel marketing approach	omnichannel strategy/experience
fragmentation	n	/ˌfræɡmenˈteɪʃn/	sự phân mảnh, chia cắt	The fragmentation of media consumption	market fragmentation

Passage 3 – Essential Vocabulary

Từ vựng	Loại từ	Phiên âm	Nghĩa tiếng Việt	Ví dụ từ bài	Collocation
unprecedented	adj	/ʌnˈpresɪdentɪd/	chưa từng có	unprecedented transformation	unprecedented change/growth
convergent	adj	/kənˈvɜːrdʒənt/	hội tụ, kết hợp	several convergent trends	convergent technologies
conceptual frameworks	n phrase	/kənˈseptʃuəl ˈfreɪmwɜːrks/	khung khái niệm	demand new conceptual frameworks	develop conceptual frameworks
foresight	n	/ˈfɔːrsaɪt/	tầm nhìn xa, sự nhìn trước	adaptability and foresight are essential	strategic foresight
transcended	v	/trænˈsendɪd/	vượt qua, vượt lên trên	AI has transcended its initial role	transcend boundaries/limitations
sophistication	n	/səˌfɪstɪˈkeɪʃn/	độ tinh vi, phức tạp	The sophistication of modern AI systems	level of sophistication
commodification	n	/kəˌmɒdɪfɪˈkeɪʃn/	việc hàng hóa hóa	commodification of human attention	commodification of data
precipitated	v	/prɪˈsɪpɪteɪtɪd/	gây ra, dẫn đến (nhanh chóng)	has precipitated a backlash	precipitate a crisis
revelations	n	/ˌrevəˈleɪʃnz/	tiết lộ, vạch trần	revelations about unethical data practices	shocking revelations
circumscribe	v	/ˈsɜːrkəmskraɪb/	hạn chế, giới hạn	begun to circumscribe the ability	circumscribe powers/authority
differentiate	v	/ˌdɪfəˈrenʃieɪt/	tạo sự khác biệt	can differentiate themselves from competitors	differentiate products/brands
devastating	adj	/ˈdevəsteɪtɪŋ/	tàn phá, hủy hoại	reputational damage that can be devastating	devastating effect/impact
proliferation	n	/prəˌlɪfəˈreɪʃn/	sự gia tăng nhanh chóng	The proliferation of smart speakers	proliferation of technology
ambient computing	n phrase	/ˈæmbiənt kəmˈpjuːtɪŋ/	điện toán tự nhiên (công nghệ hòa vào môi trường)	the future will occur through ambient computing	ambient computing devices
algorithmic bias	n phrase	/ˌælɡəˈrɪðmɪk ˈbaɪəs/	thiên vị thuật toán	potential for algorithmic bias	address algorithmic bias
proponents	n	/prəˈpəʊnənts/	người ủng hộ, đề xuất	Some proponents envision a future	proponents of change/reform
redistribute	v	/ˌriːdɪˈstrɪbjuːt/	phân phối lại	could redistribute value	redistribute wealth/resources
inertia	n	/ɪˈnɜːrʃə/	quán tính, sự trì trệ	the inertia of existing systems	organizational inertia
immersive	adj	/ɪˈmɜːrsɪv/	nhập vai, đắm chìm	trend toward immersive digital experiences	immersive experience/technology
gimmicks	n	/ˈɡɪmɪks/	mánh khóe, trò chơi khăm (để thu hút chú ý)	perceived as gimmicks or intrusions	marketing gimmicks
peripheral	adj	/pəˈrɪfərəl/	ngoại vi, phụ	evolved from peripheral concerns	peripheral issues/concerns
greenwashing	n	/ˈɡriːnwɒʃɪŋ/	tẩy xanh (quảng cáo sai lệch về môi trường)	highly attuned to “greenwashing”	avoid greenwashing accusations
contradictions	n	/ˌkɒntrəˈdɪkʃnz/	mâu thuẫn, trái ngược	exposing contradictions between claims and practices	internal contradictions
substantive	adj	/səbˈstæntɪv/	thực chất, có nội dung	requires substantive alignment	substantive change/progress
democratization	n	/dɪˌmɒkrətaɪˈzeɪʃn/	dân chủ hóa	The democratization of marketing technology	democratization of technology
trajectory	n	/trəˈdʒektəri/	quỹ đạo, xu hướng phát triển	the trajectory of digital marketing	growth trajectory
imperatives	n	/ɪmˈperətɪvz/	điều bắt buộc, yêu cầu thiết yếu	imperatives that transcend any technological moment	strategic imperatives

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Kết Luận

Đề thi IELTS Reading mẫu về Top Digital Marketing Strategies này đã cung cấp cho bạn một trải nghiệm luyện tập toàn diện với 3 passages có độ khó tăng dần, phản ánh chính xác cấu trúc và yêu cầu của kỳ thi IELTS thực tế. Chủ đề digital marketing không chỉ phổ biến trong các đề thi IELTS mà còn cực kỳ hữu ích cho cuộc sống và sự nghiệp của bạn trong thời đại số.

Qua bài thi này, bạn đã được thực hành với 40 câu hỏi đa dạng bao gồm Multiple Choice, True/False/Not Given, Yes/No/Not Given, Matching, Summary Completion và Short-answer Questions – tất cả các dạng câu hỏi phổ biến nhất trong IELTS Reading. Đáp án chi tiết kèm giải thích về vị trí thông tin và kỹ thuật paraphrase sẽ giúp bạn hiểu rõ tại sao một đáp án đúng và cách tìm thông tin hiệu quả trong passage.

Hơn 40 từ vựng quan trọng được tổng hợp theo từng passage sẽ giúp bạn mở rộng vốn từ về business, technology và marketing – những chủ đề thường xuyên xuất hiện không chỉ trong Reading mà còn trong Writing và Speaking. Hãy ghi chú lại những từ mới và sử dụng chúng trong các bài tập tiếp theo để ghi nhớ lâu dài.

Để cải thiện kỹ năng IELTS Reading hiệu quả, hãy thường xuyên luyện tập với các đề thi mẫu như thế này, phân tích kỹ đáp án và học từ những sai lầm. Nếu bạn đang tìm hiểu thêm về các chủ đề liên quan đến công nghệ và kinh tế hiện đại, đây là những bài viết có thể hữu ích: Impact of AI on digital marketing cung cấp cái nhìn sâu sắc về ảnh hưởng của trí tuệ nhân tạo đến lĩnh vực marketing, trong khi Economic impacts of automation on service industries phân tích tác động kinh tế của tự động hóa. Bạn cũng có thể khám phá What are the impacts of cashless societies on consumer behavior? để hiểu về hành vi người tiêu dùng trong xã hội không dùng tiền mặt.

Hãy nhớ rằng, thành công trong IELTS Reading không chỉ đến từ việc làm nhiều bài tập mà còn từ việc phân tích chiến lược, rút kinh nghiệm và áp dụng những kỹ thuật đã học một cách nhất quán. Chúc bạn đạt được band điểm mong muốn và tự tin bước vào kỳ thi IELTS!